Restaurant India News: Madam Chocolate Expands with 13 Bengaluru Outlets, Targets Metro Growth

In India’s fast-evolving premium dessert segment, Madam Chocolate is carving out a niche as a chocolate-focused, experience-driven brand built for scale. At a time when over 40 percent of dessert consumption in India is chocolate-based, the company is positioning itself to address what it identifies as a structural gap: the absence of a dedicated, high-quality chocolate dessert brand with national scalability.

Founded by sisters Sushma Reddy and Shravya Reddy, Madam Chocolate was established with a defined objective—to become India’s most preferred chocolate dessert brand and a primary choice for consumers seeking visually driven and indulgent chocolate formats. Unlike conventional bakery and dessert operators that treat chocolate as one category among many, the brand has built its entire product and store strategy around chocolate as the core offering.

The founders bring operational experience from hospitality ventures such as Mantra - The Luxury Wedding Destination and Nusa Tropical Brewvilla, a Bali-inspired food and beverage concept in Bengaluru. Their background in large-format hospitality has influenced Madam Chocolate’s focus on structured operations, standardisation, visual merchandising, and experience-based retail formats—factors that are increasingly critical in scaling premium dessert brands.

The current portfolio includes products such as Choco Melt Cake, Teddy Bear Chocolate Mousse, Panda Blackforest, Chocolate Tres Leches, Brownie Bites, Baby Croissants and Kunafa Chocolate Bars. The Kunafa Chocolate Bars, inspired by global dessert trends, have emerged as a strong-performing category within the portfolio. Pricing ranges from Rs 199 to Rs 1,299, positioning the brand in the premium yet accessible segment. The company also introduces limited-edition drops aligned with seasonal demand cycles and international chocolate trends to drive repeat purchases and urgency.

Madam Chocolate’s business model reflects the increasing convergence of experiential retail and digital-first distribution. The brand currently operates 13 outlets across Bengaluru, including dine-in formats and cloud kitchens. A significant share of revenue is generated through online aggregation and quick-commerce platforms such as Swiggy, Zomato, Instamart and Blinkit, in addition to its direct-to-consumer website serving customers pan-India.

The omni-channel structure allows the brand to balance footfall-driven retail with high-frequency digital orders, a strategy increasingly adopted by premium dessert operators in metro markets. With rising demand for premium chocolate formats, globally trending desserts and social media-driven consumption behaviour, the brand is scaling in a phased manner.

Over the next six months, Madam Chocolate plans to open five mall-based outlets and two additional physical stores within Bengaluru. This will be followed by expansion into other major metro cities across India. The long-term roadmap includes building a national presence across multiple chocolate-led categories, including desserts, chocolate bars, ice creams and celebration cakes, with a parallel focus on gifting and occasion-based consumption.

Madam Chocolate’s growth strategy highlights a broader shift toward single-category specialisation, premium positioning with accessible pricing, and digital-first distribution models. As India’s dessert market continues to premiumise, category-focused brands with operational discipline and omni-channel strength are likely to gain traction in both retail and institutional segments.