Restaurant India News: JSM Corporation Launches Yoichi by Shiro at Manyata Tech Park

JSM Corporation Pvt. Ltd., the group behind Shiro, Asilo, and Hard Rock Café, has introduced a new dining concept with the launch of Yoichi by Shiro at Manyata Tech Park, Bengaluru. The restaurant brings a market-style Pan Asian format inspired by Southeast Asia’s street food culture into one of the city’s busiest business districts.

Yoichi takes its name from the Japanese word for street market and is designed to mirror the structure and energy of hawker centres and night markets across Asia. The space is laid out as a live food marketplace, with multiple counters and stations, each representing a different culinary style or regional influence. These individual sections function as standalone food stops while remaining part of a single dining experience supported by a technology-enabled ordering system.

The restaurant layout is organised to allow guests to move through the space much like a street market. An Izakaya-style live kitchen section with a robata grill sits to one side, paired with a bar displaying sake and Japanese whisky. A central bar, referred to as the Tuk Tuk Bar, anchors the space and serves as the main beverage counter. Other stations include claypot cooking areas, salad carts focused on fresh produce, charcoal grills, a vegetarian-focused counter, a live dim sum section with stacked steamers, a Malaysian paratha station, and a sushi counter. Each section operates with its own identity while contributing to the overall market-style flow.

Chef Priyank Singh Chouhan, Director Culinary & Operations, JSM Corporation, said, “Yoichi is our tribute to the streets of Southeast Asia, places where food is honest, energetic, and deeply rooted in culture. Every stall and every dish is inspired by flavours I’ve experienced firsthand, from bustling night markets to humble street stalls. We wanted the food to feel bold yet comforting, and the space to feel alive, a place where guests don’t just eat, but explore, connect, and slow down. Yoichi celebrates diversity on a plate and the joy of sharing it in a vibrant, market-style setting.”

The design of Yoichi reflects a deliberately lived-in aesthetic. Raw cement walls, layered posters, reclaimed materials, and street-art-inspired murals are combined with brick, dark wood beams, and custom-built counters. The bar, constructed from reclaimed railway wood, sits at the centre of the restaurant and functions as the primary social zone. Much of the décor has been sourced from second-hand markets, reinforcing an informal and functional visual identity rather than a polished fine-dining look.

Sanjay Mahtani, Executive Director at JSM Corporation Pvt. Ltd., said, “We created Yoichi – the South East Asian Food Market – as a personal homage to the electric energy and vibrant, organized chaos of the region's iconic night markets. We wanted to build a place that truly feels authentic, a lively nexus where both global visitors and our cherished local community can connect over incredible food. Every single detail at Yoichi has been a labor of love for us - from the unique curios we sourced to the custom-designed food counters. We didn't just want a food hall; we wanted to recreate the sights, sounds, and atmosphere that everyone loves when they travel to the region. Our mission is simple: to respectfully delve into local concepts, traditions, and subcultures, and present them in a fresh, thoughtful way for fellow food enthusiasts who, like us, appreciate a truly curated and genuine experience.”

The menu at Yoichi spans multiple Southeast and East Asian cuisines, drawing inspiration from Thailand, Japan, Indonesia, Korea, Vietnam, China, and Malaysia. Offerings include satay skewers, claypot dishes, ramen, wok preparations, hotpots, sushi, dim sum, and regional small plates. The restaurant also features an Asian thali format that combines multiple dishes into a single platter. Vegetarian and non-vegetarian options are integrated across sections, with dishes prepared to order at live counters.

Technology plays a supporting role in the experience. Guests use an NFC card system to browse menus, place orders, and make payments across different stations, allowing movement without repeated billing interactions. Select seating areas are designed to adapt between Korean barbecue, hotpot, and standard table formats depending on service requirements.

With Yoichi, JSM Corporation introduces a new format that differs from its existing destination-led restaurants. The concept focuses on variety, movement, and shared dining, targeting professionals and urban consumers seeking informal yet structured Pan Asian experiences. The launch adds to the growing trend of market-style restaurants in India, where multiple cuisines, live cooking, and flexible dining formats are combined within a single hospitality space.