Restaurant India News: Impresario Launches Delivery-Only Healthy Food Brand Goodness To Go in Delhi NCR

Impresario Entertainment & Hospitality Pvt. Ltd. has expanded its portfolio with the launch of Goodness To Go, a delivery-only restaurant brand focused on everyday meals centred around salads, soups and poke bowls. The new concept is currently operational across select locations in Delhi and Gurugram through Swiggy and Zomato.

The launch reflects the evolving dynamics of India's food delivery market, where consumers are increasingly seeking meal options that balance convenience, flavour and nutritional value. Positioned as a digital-first brand, Goodness To Go has been developed to cater to urban consumers looking for fresh meal solutions that fit into busy lifestyles.

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd., said, "Goodness To Go comes from a very simple consumer truth: people want to feel good about what they eat, but they also want food that is exciting, convenient and satisfying. This brand allows us to bring together freshness, comfort and ease in a format that fits into modern routines. It is delivery-only, built for everyday cravings, and created to make goodness feel accessible, uplifting and genuinely enjoyable."

The menu has been structured around three categories—salads, soups and poke bowls. The salad range includes offerings such as Citrus & Pine Nut Salad, Melon & Feta Salad, Mediterranean Falafel Salad, Quinoa & Sprout Salad, Mexicana Salad, Korean Kimchi Salad, Caperberry Malta Chicken Salad and Curried Chicken & Avocado Salad.

The soup selection features Tomato Basil Soup, Truffle Mushroom Soup, Chicken Fennel Soup and Kale & Millet Soup, catering to consumers looking for lighter meal options throughout the day.

Chef Shamsul Wahid, Group Executive Chef, Impresario Entertainment & Hospitality Pvt. Ltd., said, "With Goodness To Go, we wanted to create food that feels fresh, wholesome and exciting, but also easy to eat every day. The menu is built around ingredients, textures and flavours that come together in a balanced way, from crisp salads and hearty Poke bowls to comforting soups. For us, the idea was not to make food feel serious or limiting, but to make goodness taste good, travel well and fit naturally into people's routines."

With Goodness To Go, Impresario strengthens its presence in the organised food delivery market by targeting consumers seeking accessible, everyday meal options that align with changing lifestyle preferences. The brand's launch also highlights the growing role of specialised virtual restaurant concepts in India's evolving food-tech and hospitality landscape.