Restaurant India News: Farzi Café CyberHub Reopens After 4-Month Revamp with New Strategy

Farzi Café has reopened its CyberHub outlet following a four-month refurbishment, marking a reset in its positioning as competition intensifies in the premium casual dining segment. The move reflects the brand’s effort to stay relevant in a market where consumer expectations are shifting towards experience-led dining formats.

Launched in 2014, Farzi Café has completed nearly a decade in operation and expanded into a global footprint with locations across India and international markets including New York, Seattle, and London. The brand has built its positioning around presenting Indian flavours and formats through a modern format, targeting urban consumers.

The CyberHub outlet has been redesigned to support dual demand occasions, combining all-day dining with evening-led bar experiences. The updated layout separates café and bar zones while maintaining a unified design language. Interiors have shifted away from a rustic format to a more contemporary setting, while retaining elements of the brand’s original colour palette.

Zorawar Kalra, Founder and Managing Director of Massive Restaurants Pvt. Ltd., said, “Farzi Cafe has always been a genre-defining brand. Introduced in 2014, it reshaped the perception of Indian cuisine and laid the foundation for the modern Indian café movement in the country. With the new menu and beverage programme, the brand once again looks to create a meaningful shift drawing from years of learning and creative exploration. The cocktail programme pays homage to India’s great cities, each drink inspired by their energy, culture, and flavours, while the Quantum Coffee menu brings a similarly progressive approach to coffee. Together, they extend Farzi Cafe’s philosophy beyond the plate.”

The food offering continues to focus on reinterpretation of Indian flavours with a structured menu across small plates, mains, and bar bites. Dishes include Dal Chawal Arancini, Banarsi Tamatar Chaat, Tempura Fried Prawns with Rasam Reduction, Burrata Thecha Bomb, and Galouti Burgers. The menu also features vegetarian options such as Avocado Laphing-Tibetan, Injipuli Lotus Stem, and Chilli Cheese Jalebi, alongside non-vegetarian items including Tibetan Shaphalay, Chicken & Waffle, and Lamb Chops with Mint Labneh.

Main course offerings include Rogan Josh Shepherd’s Pie, Crispy Burrata with Makhni Sauce, Mushroom Korma, Railway Chicken Curry, and Kosha Mangsho, while bar snacks include Amritsari Fish Tacos, Madurai Parrota Bhel, Coorgii Pepper Chicken Wontons, and Keema Kulcha Sliders. The outlet has also introduced Taftan-based pizzas such as Margherita Taftan and Andhra Chicken Taftan, combining Indian bread formats with global categories.

Desserts continue to follow a reinterpretation approach with items such as Parle G Cheesecake, Tres Leches Rasmalai, and Mithai Tiramisu, positioned to retain familiarity while introducing format innovation.

On the beverage side, the outlet has introduced a new cocktail programme led by Anurag Dhingra, Head of Liquid Artistry at Massive Restaurants. The offering includes city-inspired drinks referencing markets such as Delhi, Mumbai, Goa, Hyderabad, Bengaluru, and Kolkata, with a focus on local flavour references and mixology-led formats.

The coffee programme has also been expanded to operate across the day, offering both standard and specialty beverages. This includes espresso-based drinks, flavoured variants, cold brews, and non-caffeinated options such as turmeric and matcha-based beverages, along with alternative milk options.

Commenting on the development, the company indicated that the updated format is aligned with its broader positioning under the “Farzi. Forward.” approach, which focuses on evolving the brand while maintaining its core identity.

The relaunch reflects a broader industry trend where established restaurant brands are investing in format upgrades, menu engineering, and beverage innovation to drive repeat footfall and increase average spend in a competitive urban dining market.