Restaurant India News: EBG Group & Native Touch Announce Major Expansion with Over 100 Outlets Across India

EBG Group, a diversified conglomerate with interests across EVs, wellness, hospitality, and consumer electronics, has announced a strategic partnership with Native Touch, an Indian food brand, to open more than 100 outlets across the country. This collaboration is expected to generate over 5,000 direct and indirect jobs, positioning it as one of the largest expansion stories within India’s wellness-focused food industry this year.

As part of the partnership, EBG Group plans to invest Rs 10–75 lakh per store over the next year to develop new retail formats. This investment will support Native Touch’s entry and scale across major metro and Tier 1 and Tier 2 cities, using a mix of cafés, express counters, cloud kitchens, and delivery-led formats.

Founded by Radesh Boopathy, Native Touch is based on the principle that healthy Indian food can be part of daily life without losing its authentic essence. With EBG’s operational strength, infrastructure, and financial backing, the brand aims to expand rapidly in markets such as Chennai, Bengaluru, and other key urban centers.

The rollout will follow a franchise-led model, enabling local entrepreneurs to participate while ensuring product and service consistency through centralized sourcing, standardized recipes, and structured training programs.

“At EBG, we believe the future of India’s food service market lies in brands that are deeply authentic yet scalable. Native Touch brings exactly that balance, soulful, wellness-driven Indian cuisine rooted in tradition, but ready to grow into a nationwide movement. This partnership is not just about opening 100+ outlets; it’s about creating a credible Indian alternative in a space dominated by global QSR chains, while generating over 5,000 jobs and empowering local entrepreneurs. We see this as the beginning of a new chapter where Indian food brands can stand shoulder-to-shoulder with global giants,” said Hari Kiran, Co-Founder & COO, EBG Group.

The alliance comes at a time when India’s wellness-oriented dining market is witnessing rapid growth, led by urban consumers seeking healthier alternatives to conventional fast food. Native Touch plans to leverage this trend with a menu built around millet-based recipes, plant-based dishes, local seasonal ingredients, and low-oil cooking methods.

Within five years, the company aims to become one of the top three homegrown QSR brands, with ambitions to capture a double-digit market share in the organized dining segment.

“Native Touch was created with a simple vision to make healthy Indian food an everyday choice without losing authenticity. Partnering with EBG gives us the ability to scale this vision while retaining the soul of what we serve. Together, we will bring soulful food experiences to every corner of India, blending tradition with modern formats and growth,” said Radesh Boopathy, Founder, Native Touch.

The first phase of the rollout will focus on Delhi, Mumbai, Bengaluru, and Hyderabad, followed by Tier 1 cities including Pune, Ahmedabad, and Kochi, and Tier 2 markets such as Lucknow, Jaipur, and Coimbatore.

In addition to physical stores, Native Touch is exploring quick commerce and packaged food opportunities. The brand is in discussions with Swiggy, Zomato, and Blinkit for integration and plans to launch ready-to-eat packaged products on Amazon and Instamart.

A significant portion of the supply chain will be locally sourced, supporting farmers and small-scale producers. While the immediate focus remains on building a nationwide presence, the long-term vision includes expanding internationally, particularly in markets with a strong Indian diaspora and rising interest in wellness-driven dining.

The partnership between EBG Group and Native Touch signals a strategic shift in India’s QSR and wellness dining landscape, creating a platform for authentic Indian food brands to scale alongside global players.