Restaurant India News: Pure & Sure Launches Café & Store in Jayanagar, Expands Mindful Dining in Bengaluru

Pure & Sure, one of India’s early certified organic food brands with over 25 years of experience in organic farming and supply chain management, has introduced the new-format space as an experiential clean food destination in Jayanagar, Bengaluru. The outlet combines certified organic grocery retail, a farm-to-table café, and a community engagement platform under one roof.

Located in Jayanagar, the store is positioned as a transparency-led experience centre where customers can dine on organic meals, shop for daily kitchen staples, and learn more about the brand’s farm-to-plate journey. The company states that its products offer complete traceability across the value chain and are tested for over 250 pesticide residues, reinforcing its focus on safety and quality.

The café menu features dishes prepared using certified organic ingredients and also includes the Sweetwise Guilt-Free Ice Cream range, catering to health-conscious consumers seeking mindful indulgence options. Beyond retail and dining, the space is designed to function as a community hub, hosting workshops, awareness sessions, and local engagement initiatives aimed at encouraging informed food choices and sustainable consumption.

The launch comes amid growing awareness around clean eating and preventive wellness, particularly among urban families and young consumers. By bringing together eating, learning, and shopping, Pure & Sure aims to make organic living more accessible and practical for everyday households.

Commenting on the launch, Surya Shastry, Managing Director, Phalada Organic Consumer Products Pvt. Ltd., said, “The Jayanagar Café & Store is a physical expression of our commitment to making clean, certified organic food a part of everyday life. Today’s consumers want transparency, they want to know where their food comes from and how it is grown. This space allows them to experience our farm-to-plate philosophy first-hand, understand our sourcing and testing processes, and build confidence in their food choices. Our larger vision is to make certified organic the norm, not the exception, by strengthening the connection between farmers and urban households.”

With this format, the brand expands its role from a certified organic products company to a broader ecosystem connecting farmers, supply chains, and consumers through transparency and trust.