Restaurant India News: Bakingo Launches New Experiential Store Featuring 5,000+ Custom Cake Designs

Bakingo has expanded its omnichannel retail strategy with the launch of its second experiential store at Bestech Central Square Mall, Sector 57, strengthening its offline presence as it continues to integrate digital capabilities with physical retail.

The new outlet has been developed as an experience-led format that combines cakes, desserts and gifting solutions under one roof, catering to both planned celebrations and last-minute purchases. The store focuses on convenience, personalisation and faster ordering, reflecting changing consumer buying behaviour in the celebration category.

A key feature of the store is the Dream Station, a self-ordering digital kiosk that allows customers to browse more than 5,000 cake designs, customise them in real time and preview the final design before placing an order. The technology is designed to make the ordering process more interactive while reducing reliance on traditional assisted counters.

The company said the digital ordering system ensures consistency across its online and offline platforms, enabling customers to access the same catalogue, customisation options and product range regardless of the purchasing channel.

In addition to customised cakes, the outlet offers gifting options, celebration accessories and quick-purchase products for customers with urgent requirements. The store format is aimed at serving both high-intent shoppers and impulse buyers.

The in-store menu has also been expanded to include savoury offerings, cake shakes such as Blueberry, Red Velvet and Tiramisu, a selection of hot and cold coffee beverages, and live desserts prepared on demand. The dessert range includes Dubai Cream Cheese Croissant, Sticky Toffee Pudding with Caramel Sauce, Brownie with Ice Cream, Chocolate Lava Cake and Red Velvet Cookies.

Himanshu Chawla, Co-founder, Bakingo, said, “We are not building stores for browsing. We are building them for decision and action. The Dream Station is central to that shift because it lets customers move from idea to order in minutes, without friction. That is what modern celebration shopping demands.”

He added, “Every store is a step towards tightening the gap between intent and fulfilment. Our focus is speed, clarity, and control in the customer’s hands.”

With the latest launch, Bakingo continues to expand its experiential retail model across key urban markets, focusing on high-footfall locations where digital convenience and physical accessibility work together to support evolving consumer demand in the celebration and dessert segment.