Nukkadwala ties up with Swiggy's brand factory for 2 new brands

Nukkadwala plans to expand with a larger focus on asset-light expansion.
  • Vaishnavi Gupta Features Writer
Street food

Nukkadwala, a prominent street food cafe chain from NCR, has entered into an exclusive tie-up with Swiggy's brand factory for two new brands offering a luscious range of Biryani and Burgers from its multiple outlets in Gurgaon, bridging big vacuum and demand in this substantial corporate city with great taste, quality and affordability.

The Biryani brand "Dum-Nukk Biryani," which represents exquisite dum biryani from Nukkads of Hyderabad, has already been launched at 2 of its outlets in stealth mode. The addition of these two new brands will help treble the delivery sales of all its outlets.

Rajat Shail Kumar, Board Member & Serial Entrepreneur, Nukkadwala, said, “With the advent of new technologies like online delivery platforms and changing consumer habits with a large millennial population, a structural shift has happened in the way food and beverages are ordered and consumed now. For Nukkadwala, it has become extremely important to expand its dine-in outlets in the key market/ corporate locations while complementing it with delivery-only kitchens to capture the full potential of the surrounding market in and around 5-7 km of the outlet.”

“These initiatives help in bringing balanced fixed capital investment with asset-light expansion through delivery-only kitchens. The key to success is to offer multiple brands for delivery under one outlet, thereby gaining volume, profitability, and high ROI,” he further added.

Nukkadwala represents India's newest chain of smart and stylish food-oriented cafes for the value-conscious. It derives from more than five million street vendors across India who peddle tasty morsels every day to ensure that Indians eat their way through the streets of the country, currently serving more than 4,00,000 customers every year.

Growth Plans

Currently serving with seven outlets in Gurgaon, Nukkadwala plans to expand with a larger focus on asset-light expansion. The first leg of expansion involves strengthening the group's presence in its home turf of Gurgaon by adding four more dark kitchens in the region to ensure full serviceability across all nooks and corners of Gurgaon.

In addition, Nukkadwala plans to enter Delhi by opening six new outlets in Delhi's prime locations with 3-4 dark kitchens supporting each outlet. First of its Delhi outlets have been signed up to be opened at a prominent high street retail market of South Delhi, serving its three brands of Indian Street Food, Biryani, and Burgers under this umbrella. 

Ravi Gupta, CEO of Nukkadwala, stated, “With this plan, Nukkadwala is well placed to grow 5x in the next 18-24 months with 35-40 numbers of outlets including delivery only dark kitchens. Currently serving around 2,40,000 orders annually, with our current capacity of base kitchen and the expansion plan in NCR, we plan to reach around 12,00,000 annual orders in the next 18-24 months with an estimated annual turnover of Rs. 36-40 cr. The next step for expansion will trigger where Nukkadwala will go pan India and to NRI dominant international markets, making it a true Indian multinational Cafe chain.”