Jubilant Foodworks to bring American fried-chicken chain Popeyes® to India, neighbouring countries

Popeyes runs over 3,400 restaurants in over 25 countries around the world.
  • Nusra Deputy Features Editor

Jubilant Foodworks Limited (JFL), which has become the largest foodservice company in India, is bringing Popeyes to India, Bangladesh, Nepal and Bhutan.

The group has entered into an exclusive Master Franchise and Development Agreement with PLK APAC Pte. Ltd., a subsidiary of Restaurant Brands International Inc.(RBI), to develop, establish, own and operate hundreds of Popeyes® restaurants in the region.

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“We are happy to announce the signing of a multi-country agreement to acquire the exclusive rights to operate and sub-license the iconic Popeyes® brand in India and neighbouring countries,” shared Shyam S. Bhartia, Chairman and Hari S. Bhartia, Co-Chairman, Jubilant Foodworks Limited by adding that Chicken is one of the largest and fastest growing categories in India and is expected to grow rapidly in years to come. “Popeyes®will be an exciting addition to the JFL portfolio and is expected to become one of the key drivers of growth for us in the coming years,” they added.

Founded in New Orleans in 1972, Popeyes® has more than 45 years of history and culinary tradition. Popeyes® distinguishes itself with a unique New Orleans style menu featuring the iconic chicken sandwich, spicy chicken, chicken tenders, fried shrimp, and other regional items. Popeyes® uses proprietary seasonings and techniques developed by an in-house culinary team of chefs that makes its fried chicken a point of reference for Michelin Chefs and celebrities.

It has over 3,400 restaurants in over 25 countries around the world.

We’re excited to introduce our iconic Louisiana-style chicken to a new population in the world that already celebrates and loves bold and delicious flavours. At Popeyes®, we believe that the best food takes time, we marinate our chicken for 12 hours in bold Louisiana seasonings, then hand batter and slowly cook it to make it the juiciest and crispiest chicken that I think our guests will ever have,” added David Shear, President International at RBI.

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Since its acquisition by RBI, Popeyes® has expanded successfully into Spain, Switzerland, China, Brazil, Sri Lanka and the Philippines over the past few years. Popeyes® will also enter the United Kingdom and build its presence in Mexico starting in 2021, with plans to open several hundreds of restaurants across both countrie]l