- June 10, 2019 / 4 min readWith this launch the company has forayed into the rapidly-growing ready-to-drink milk-based beverage segment
ITC Limited has launched Sunfeast Wonderz Milk in four variants, including Milk Fruit ‘n’ Milk in two flavours (Mango and Mixed Fruit), Shakes and Nut Shakes. With this launch, the company has forayed into the rapidly-growing ready-to-drink milk-based beverage segment.
Priced at Rs 25, the Milk Fruit ‘n’ Milk variants are available in 200ml bottles. The Shakes are available in 200ml bottles at Rs 30, while the Nut Shakes are available in 200ml bottles at Rs 35.
Hemant Malik, Divisional Chief Executive, foods, ITC Ltd, said, “The launch of Sunfeast Wonderz Milk dairy beverages reflects ITC’s focus in delighting consumers with superior and differentiated food products. The ready-to-drink milk beverages market has seen high growth with a paradigm shift to healthier beverages.”
“Our investment in superior technology for manufacturing beverages, with inclusions such as fruit pieces and dry fruit, coupled with our institutional capabilities like agri sourcing, enable us to bring these high-quality, first-in-the-market offerings in the dairy beverages space,” he added.
Malik further stated, “Sunfeast Wonderz Milk has received encouraging response in the markets of Tamil Nadu, Kerala and Karnataka, where the brand was recently launched. We are happy to extend this new offering now to the discerning customers in Telangana.”
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