Domino’s Unveils New Cheese Burst Flavors for the Indian Market

Domino’s, India’s leading pizza chain, has introduced a refreshed Cheese Burst lineup featuring three new flavors: Hot and Fiery, Creamy Makhani, and Korean Sweet Chilli. Expanding on the popular Classic Cheese Burst, this new range is designed to appeal to Gen Z’s taste preferences, reinforcing Domino’s position as a key destination for cheese lovers across the country. Each flavor aims to offer a unique experience, adding bold, indulgent options to the Cheese Burst range.

To support the new flavors, Domino’s is launching its #RespectTheMoment campaign, which encourages customers to enjoy the Cheese Burst experience fully. The campaign emphasizes “drool-worthy” moments, aligning with the rich, indulgent appeal of this popular pizza crust.

Chella Pandyan, EVP and Chief Marketing Officer at Domino’s India noted, “Domino’s Cheese Burst is an iconic product that has been much loved by our customers for more than a decade now. We wanted to re-energise the franchise for both its loyal base as well to reach out to a new generation of customers.”

The new Cheese Burst flavors bring distinct tastes: Hot and Fiery offers a spicy profile, Creamy Makhani incorporates classic Indian flavors, and Korean Sweet Chilli blends sweet and tangy spices. These options add variety to Domino’s lineup, reflecting the brand’s adaptability to evolving tastes.

The Cheese Burst crust upgrade is available for all core Domino’s pizzas, both vegetarian and non-vegetarian. Customers can add the Cheese Burst option for Rs 75 on Regular Pizzas and Rs 99 on Medium Pizzas.