Biryani By Kilo has ventured into the Pune market with delivery outlets in the IT-dominated residential and commercial area of Kharadi and Wakad.
The food delivery chain will also launch a dining facility in Wakad. Biryani By Kilo is banking on its serving method to gain customers.
Vishal Jindal Co-Founder of SkyGate Hospitality, the holding company of Biryani by Kilo, said, “The fact that we deliver Biryani in the same handi in which it is cooked means there is no reheating and the customers get the fresh flavorful, authentic, aromatic and complete meal experience.”
Starting its journey in 2015 with one outlet in Gurugram, Biryani By Kilo has grown to over 35 outlets across India in 2019.
The company has secured a Series A funding of $5 million led by IvyCap Ventures in 2019. Biryani By Kilo announced that it will use the freshly-raised capital to aid its geographic presence across West and North India, and for improving its platform, product, and technology.
Popularity of Biryani
India is a diverse country and its cultural diversity can easily be witnessed in its food. One such food is biryani, which is prepared differently in every region. There are over 20 types of biryanis in India, showcasing the craze for this dish in the hearts of the Indian population.
Biryani is considered the antithesis of fast foods. It is mostly preferred on special occasions or in fine dine-ins. However, one might not be surprised to learn that according to some food delivery apps Biryani is among the most popular dish ordered and its demand far surpasses western items. In fact, for fitness freaks and gym-goers, Biryani is their cheat meal.
With foodies showing insatiable love for this royal dish, franchisors serving different varieties of Biryani have forayed into the market.
Franchisors cashing in on the Biryani trend
Indian biryani market has largely been dominated by the unorganised sector & local shops. With the emergence of technology & food delivery platforms, entrepreneurs saw this as an opportunity for catering their services to a large number of audiences.
As per the industry reports, biryani’s dominance is unchallenged in the food ordering sector. In fact, industry estimate puts organised biryani delivery industry at a massive Rs 2500 crore.
Franchisors are cashing in on the trend of this biryani. The major reason for the success of these franchises is the uniqueness of their offerings; each brand has created a niche of its own, which is a contributing factor for success.
For instance, Biryani by Kilo (BBK), as the name suggests, provides biryani not by the plate but by the kilo. BBK is also the only biryani chain to make fresh biryani with every order in individual handis, which takes around 90 minutes to deliver. The brand started as a cloud kitchen and now has more than 1000 outlets. The popularity of BBK shows that customers are even ready to wait for longer to get authentic & delectable biryani.
Delhi-based Biryni by Kilo has acquired Goila Butter Chicken (GBC), founded in 2016 by two college friends and chefs Saransh Goila and Vivek Sahani.
Goila Butter Chicken has redefined the iconic butter chicken dish with its distinctive smoky flavor and rich taste, achieved through the addition of cashew nuts. Starting as a single outlet in Mumbai, Goila Butter Chicken has now blossomed into 100 outlets spanning over 40 cities, including an international presence in London.
The acquisition of Goila Butter Chicken by Biryani By Kilo, a brand synonymous with authentic Indian cuisine, brings together two giants of the Indian culinary world. Biryani By Kilo is renowned for its traditional biryanis, kebabs, kormas, and phirni, made with fresh, high-quality ingredients, ensuring an authentic and premium dining experience.
“We are thrilled to welcome Goila Butter Chicken into the Biryani By Kilo family. Goila Butter Chicken has set a high standard for innovation and quality in North Indian cuisine. Together, we aim to expand our culinary horizons and bring unparalleled Food experiences to our customers pan India,” shared Vishal Jindal, founder of Biryani By Kilo.
Saransh Goila, Co-Founder of Goila Butter Chicken, shared his enthusiasm, “This partnership is a testament to the hard work and passion of the entire Goila Butter Chicken team. We are excited to join forces with Biryani by Kilo and reach new heights. Our customers can look forward to new and exciting dishes as we celebrate our 8th anniversary and this new partnership.”
In the next two years, Goila Butter Chicken plans to expand its footprint to over 200 stores, continuing to serve the rich heritage of Indian flavors. To mark this momentous occasion, Goila Butter Chicken is launching an array of new dishes that blend tradition with innovation.
Healthy dessert brand, Get-A-Way has raised funding of around $2 million from Sky Gate hospitality, the parent company of Biryani By Kilo.
The start-up founded in 2019, has launched healthy desserts which have no added sugar, are high in protein, keto-friendly and low in calories.
"We as F&B brand are always looking to push the boundaries and release innovative products for our consumers. With the extension of our strategic partnership with Get-A-Way, we will now have an array of healthy dessert options for our patrons to choose from. This strategic partnership extends Get-A-Way ice cream and dessert assortment to BBK 100+ outlets distribution channels and will diversifies the brand's retail footprint too” said, Kaushik Roy, Founder & CEO BBK.
Get-A-Way is a start-up that appeared in Shark Tank India season 1 and bagged an investment of INR 1 crore from 3 investors, Aman Gupta, Ashneer Grover and Vineeta Singh.
Founded by Jash Shah, Pashmi Shah, siblings who quit their corporate marketing jobs in FMCG and Fashion, along with their mother, Jimmy Shah, a serial entrepreneur. The start-up has succeeded in making delectable desserts without compromising on the health aspect. The brand offers an array of desserts such as high-protein ice creams, low calories kulfis, popsicles, ice cream sandwich and much more. Healthy cakes and vegan ice creams will be launched soon.
The collaboration with Biryani by Kilo opens avenues for Get-A-Way and helps the brand broaden its horizon through a robust distribution network of over100+ cloud kitchens in 45+ cities.
“At Get-A-Way, our aim is to make desserts that are healthy yet outrageously tasty. We have a deep-rooted conviction to change how people eat, without feeling guilty about giving in. We are thrilled to have partnered with Biryani by Kilo who also believes strongly in product innovation & consumer centric approach. These funds will enable us to innovate in terms of product, build an extremely agile distribution and create brand awareness,” shared Jash Shah Co-Founder & CEO, Get-A-Way.
"We are elated to partner with Get-A-Way. Biryani is a perfect feast for every festive occasion and is considered to be a satiating and comfort food. We as a brand help celebrate special moments. With this partnership, we are combining our brand power to reach out to new and existing customers to offer a combination of delectable biryani with sumptuous desserts,” Added Vishal Jindal, Founder & Co-CEO, Biryani by Kilo.
With the prodigious amount of love shown by the customers, Get-A-Way plans to serve them with products that are truly innovative.
The company will use the fresh capital to hire talent, expand manufacturing capabilities, widen product portfolio and create a robust sales channel. They also plan on launching healthy cakes, vegan ice creams and many more interesting products in the next 1-2 months. In continuation with this, the brand also plans to expand into new territories like the Middle East in 2023.
Biryani & Kebab delivery chain Biryani By Kilo is projected to grow its revenue to INR 300 crore in FY 22-23.
The brand specializes in offering 4 variations (Hyderabadi, Lucknowi, Kolkata & Guntur) of freshly dum cooked handi biryani along with curated menu replete with kebabs, korma, Desserts and Breads to more than 5 million customers since inception.
“At Biryani By Kilo, we take great pride in promoting and delivering biryanis in the most authentic manner possible pan India. Over the years we have been innovating with our products and have put senior professional middle management team & world class processes & Technology infrastructure to take us to next stage. We are poised to be Rs 1000 Cr. Company in next 2-3 years with Pan India Presence,” shared Vishal Jindal, Founder & Co-CEO, Biryani by Kilo by adding that the company is also looking to expand internationally from next year taking India Heritage Biryanis to Far East & Middle East.
It currently operates 100+ outlets across 45+ cities including Delhi NCR, Mumbai, Bangalore, Hyderabad, Lucknow, Jaipur, Dehradun, Goa and Kolkata among others.
With a scalable business model and best-in-class unit economics, the brand also has an Omni channel strategy by having its own website, dine-in restaurants, and dedicated customer care centre, aiming to achieve 35-40% (From Current 30%) of the business through their own channels by Dec 2022.
“Biryani is the most popular dish in the country, but there is a dearth of quality brands. Right from the start, we have been clear in our vision, to provide 100% fresh dum cooked Handi Biryani to our customers made with authentic recipes along with a great Delivery Experience. As an organization it is the priority to always retain our focus on quality, freshness and customer delight,” added Kaushik Roy, Founder & CEO.
The brand processes around 4-5 Million Orders in year currently, with an average order value of INR 725.
In spite of the Pandemic, Biryani By Kilo has succeeded to grow its revenue to INR 132 crore by FY21-22 and is eyeing to clock two fold+ rise in the revenue in FY22-23.
Founded in 2015, Biryani By Kilo is food services and delivery category company that prepares and delivers authentic Biryani & kebabs.
Delivery brand The Biryani House is planning to open 50 district master franchises across India by the end of year 2022.
It serves variety of delicious Dum Biryanis apart from melting in mouth Kebabs & Curries.
“Our only focus is to have India's biggest franchise network of like-minded franchise owners where we work together to common vision and that is why we don't charge any royalty because we want our franchise partners to be profitable in less than a year,” said Sarvesh Chaubey, Founder &Chairman – TBH.
It is also planning to expand to Maharashtra, Goa, Uttar Pradesh, Rajasthan, Karnataka, Madhya Pradesh, Punjab, West Bengal.
“Nowadays, there has been a tremendous demand for food. I can see a huge potential in the districts of the mentioned states and after the lockdown people are keen investing in food franchise business, Biryani Market specifically. I think this is a great opportunity which I take as my Mission 50 by opening 50 outlets of our brand through further district master franchise by the end of 2022,” added Anuj Kumar, Co-Founder – TBH.
In 2015, they started their first outlet in Mumbai and started catering locals with the most delicious biryani at a very reasonable price.
Gurgaon-based Biryani by Kilo has raised $35 million in fresh round of funding from Falcon Edge and State Bank of India (SBI).
The funding round also saw participation from its existing investor IvyCap Ventures, shared a press statement.
Falcon Edge has invested around $25 million for approximately 20% stake, shared reports.
"BBK would also be looking at acquiring other F&B cloud kitchen brands which can be scaled pan India with our expertise in supply chain, technology & marketing," shared Vishal Jindal, Co-Founder, Biryani by Kilo.
The company will utilise the funds to further expand its biryani brand targeting over 200 outlets by the end of 2024.
Co-founded by Kaushik Roy and Vishal Jindal in 2015, the biryani chain is present across Delhi-NCR, Chandigarh, Mumbai, Jaipur, Kolkata, Bengaluru and Pune.
“BBK has built a strong brand with a scalable business model and best-in-class unit economics," added Navroz Udwadia, Co-founder and Partner, Alpha Wave Ventures.
It raised pre-Series A funding from investors in November 2017. Later in 2019, it had secured Rs 30 crore in its Series A round of funding led by venture capital firm IvyCap Ventures in June 2019.
Biryani chain Biryani By Kilo has now launched its first dine-in outlet in Pune, Maharashtra.
With foodies showing insatiable love for the royal dish, this newly launched outlet is set to deliver authentic & delicious Biryanis & Kebabs to Pune locals.
BBK’s latest dining facility happens to be at Wakad, one of the fastest-growing localities of Pune.
The restaurant offers a wonderful vibe, outstanding service offering authentic Nizami cuisine including Fresh Handi Biryanis, Kebabs, Kormas & lip-smacking desserts. With all this and more, BBK is all set to captivate and charm gourmands of the city.
With the aim of becoming the extension of one’s dining room, BBK also has four delivery restaurants in Pune at Kharadi, Baner, Wanowrie and Wakad for last one year.
Its six delivery outlets in Mumbai and one dine-in outlet in Thane has all biryani lovers hooked within the state.
The restaurant is taking all WHO guided safety and precautionary measures, ensuring a safe dining experience.
May Interest: Restaurants Unlock 2020
The group has 40+ outlets in Delhi NCR as well as Lucknow, Kanpur, Jaipur, Dehradun, Chandigarh, Mohali, Jalandhar, Ludhiana, Bhopal, Indore, Mumbai, Pune, Bhubaneswar making it pan India most loved & premium Biryani & Kebab Delivery Chain.
Fresh Dum cooked Handi Biryanis & Kebabs Delivery Chain Biryani By Kilo(BBK) has seen a spike in the delivery orders during the lockdown,
This also due to strong & loyal brand & extra steps to ensure the safety & hygiene in current times.
BBK is focusing on contactless delivery, digital payments, sanitisation of delivery bags before every delivery and in providing tamper-proof seal on every bag.
BBK also screen the temperature of every member of BBK before entering the kitchen & Delivery riders. BBK has trained its delivery experts to undertake contactless delivery.
Also, BBK Handi Biryanis are made fresh for every individual order, and Biryani is delivered in the same Handi in which it is Dum cooked to Ensure freshness & hygiene. Biryani Handi seal is opened by customers only ensuring freshness & hygiene.
BBK has 40+ outlets in North India covering Delhi NCR, Jaipur, Punjab, Bhopal, Indore, Dehradun, Kanpur, Lucknow & also Mumbai, Pune making BBK pan India most loved & premium Biryani & Kebab Delivery Chain.
BKK is the only Biryani chain to offer Hyderabad, Lucknow, & Kolkata Biryanis under one roof. The menu is not just limited to Biryani but other Nizami dishes like Kebabs, kormas & coveted Phirni.
Biryani By Kilo (BBK) is planning to double its revenue by next year.
The brand aims to achieve this target by exporting the famous ‘handi’ biryani to the United Arab Emirates and the UK. It will also experiment with healthier variants like quinoa biryani and brown rice Biryani.
Vishal Jindal, Co-Founder & Director, Biryani By Kilo, said, “We are opening three outlets every month and are looking to expand our presence to 40-50 outlets in north India by next April-May. We are also getting massive franchise inquiries from the UAE and UK, so next year we will go international and hope to hit the Rs 100 crore.”
Starting with two outlets in 2015, BBK has now grown to about 25 outlets in 2019. At present, the biryani chain has 14 outlets in Delhi-NCR, five in Bombay, three in Punjab, one in Jaipur and one each opening in Lucknow and Dehradun next month.
In June, BBK had raised Series A funding of $5 million led by IvyCap Ventures. It will be doing a Series B round next year to take the company on its journey from Rs 100 crore upwards.
BBK is constantly innovating around the product too.
“We make three variants all the time, Hyderabadi, Lucknowi, and Kolkata biryani. But we have also done Malabar and Ambur biryani for a short time. So this means that the kind of experimentation and innovation we are doing, not many companies are doing,” Jindal stated.
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Delhi- NCR based Biryani By Kilo (BBK) has raised $4.3 Mn (INR 30 Cr) in its Series A round of funding led by IvyCap Ventures.
The biryani delivery startup will use the fund to expand the geographic presence across West and North India and for improving its platform, product and technology.
“We are committed to making Biryani By Kilo leading premium pan India & worldwide Biryani & Kebab chain in next 4-5 years,” shared Vishal Jindal, Co-Founder & Director, Biryani By Kilo.
The company delivers three different variants of biryani– Hyderabadi, Lucknowi & Kolkata and provides customers with few basic tools to create the “dum” (which is to say heating of the earthen pot which is sealed from outside) at home just before eating.
“There is a tremendous opportunity for emergence of pan-India Biryani-focused chains, along with room for expansion into international markets. The founding team comes with extensive experience and demonstrable track-record of scaling-up F&B businesses. Further the business has demonstrated strong financial performance coupled with robust growth since inception with clear focus on capital efficiency,” said Vikram Gupta, Founder & MD, IvyCap Ventures.
The company primarily operates under the cloud-kitchen model with few dine-ins at select locations based on latent demand.
Biryani by Kilo also sells other complimentary products such as kebabs, korma, breads, and desserts.
Founded in 2015 by Kaushik Roy, Ritesh Sinha, and Vishal Jindal, Biryani By Kilo has previously raised about $1.8 Mn in seed funding and some of the investors include Ajay Relan, Chairman at CX Partners, Chandigarh Angels Network, ex-Evalueserve chief operating officer Ashish Gupta and GlobalLogic’s Sunil Singh.
बिरयानी बाय किलो (BBK) ने दिल्ली के कनॉट प्लेस में अपना पहला डाइनिंग आउटलेट खोला है। ये ब्रांड सभी उत्तरी क्षेत्रों में अपना आउटलेट खोलने का उद्देश्य बना रही है। साथ ही विदेशों में भी अपने व्यापार का विस्तार करना चाहती है।
बिरयानी बाय किलो फरवरी के महीने में मुंबई और पुणे में अपने दो नए आउटलेट लॉन्च करेगी। ये क्लाउड किचन फॉर्मेट में काम कर रही है।
बिरयानी बाय किलो के मेन्यु में पारंपारिक और शाकाहारी दोनों बिरयानी उपलब्ध हैं। ये हैदराबादी, लखनवी और कोलकाता तीन तरह की बिरयानी ऑफर करती है। बिरयानी बाय किलो ने अपने मेन्यु में कबाब, कोरमा और मिठाइयों को भी शामिल किया है।
बिरयानी बाय किलो के फाउंडर कौशिक रॉय ने कहा, 'हम दो साल पुराने बासमती चावलों का इस्तेमाल करते हैं जिनकी देख-रेख काफी मुश्किल होती है। दूसरे लोग सिर्फ छह महीनों पहले का ही आर्टिफिशियल चावल इस्तेमाल करते हैं। हमारे यहां सभी सामग्री हाथ से बनाई जाती हैं। जैसे कि मसाले केरेला से आते हैं और हम घर में ही कसाई करते हैं। हमने सभी आउटलेट में एक सा स्वाद रखने के लिए अपनी सामग्री का मानकीकरण किया है।'
Biryani By Kilo (BBK) has opened its first dining outlet in Connaught Place, New Delhi. The brand aims to complete all of North region of India. It is also eyeing overseas expansion.
BBK will launch the next two outlets in the month of February in Mumbai and Pune. It is working in a cloud kitchen format.
BBK has both traditional and vegetarian biryani on its menu. It is offering three biryani variants including Hyderabadi, Lucknowi and Kolkata. The brand has also expanded to kebabs, kormas and desserts.
Kaushik Roy, Founder of Biryani By Kilo, said, "We use high-quality rice which is raw basmati rice, aged for two years which is very delicate to handle. Everyone else uses six-month-old, artificially aged rice. All the ingredients are hand-picked like our masalas come from Kerala and we do in-house butchery. We have standardised the ingredients to make sure the taste is consistent through all our outlets."
Biryani by Kilo (BBK) is planning to raise close to $6-8 million in Series A funding in a bid to aid its expansion. The restaurant chain also aims to cross Rs 100 crore in topline by 2020.
The company's statement stated, "BBK has a strategic plan to expand into select international markets like UAE and the UK in the next three-five years, and build a network of over 120 outlets."
Kaushik Roy, Chief Executive Officer of BBK, said, "BBK has the potential to create a global footprint by positioning biryani as an Indian counterpart to the western burger and pizza."
In June 2018, BBK had raised a Pre Series A investment led by Ajay Relan, founder of CX Partners.
Premium Biryani chain ‘Biryani by Kilo’ (BBK) has raised about $1 million in its Pre-series A round of funding from a clutch of investors led by Ajay Relan, Founder Chairman at CX Partners and Vinay Mittal from HT Media Strategy.
Currently headquartered in New Delhi, the company is looking to use the capital to scale operations and stores across India.
Founded in 2015 by food veterans Kaushik Roy and Vishal Jindal, BBK was launched with an intent to preserve the Khansama style of cooking wherein the biryani is freshly cooked with rich ingredients, unlike other brands where the food is cooked in bulk and repackaged & sold.
“We aim to make Biryani By Kilo a renowned name in the food service and delivery category from India. With the help of the distinguished team of investors, we will expand both our geographic presence as well as the product range and open outlets in multiple Indian cities,” said Kaushik Roy, Founder & CEO - Biryani By Kilo.
BBK currently has a total of 11 outlets in India across Delhi-NCR and Mumbai. The restaurant chain is looking to expand its footprint in the domestic market by opening over 20 stores in metros by March 2019.
BBK claims to grow at an annual rate of about 70%, currently clocking an annual revenue run rate of about Rs 24 crore. With this fund raise, BBK is aiming to scale its annual revenue run rate to over Rs 40 crore by FY19 end.
Gurgaon-based food startup Biryani By Kilo, operated by Sky Gate Hospitality Pvt Ltd., has secured angel funding from a clutch of investors, the company's founder Kaushik Roy informed.
The firm will use the fresh funds to set up new kitchens in Delhi NCR and strengthen technology processes.
Roy has also planned that a part of the funds raised will be used in hiring new talent and on building the infrastructure.
Roy has also shared his plans on coming up with three new outlets, with the help of the funds raised in the angel funding.
Biryani By Kilo already has three outlets operating in Delhi NCR.
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