- December 10, 2019 / 5 min readStarting its journey in 2015 with one outlet in Gurugram, Biryani By Kilo has grown to over 35 outlets across India in 2019.
Biryani By Kilo has ventured into the Pune market with delivery outlets in the IT-dominated residential and commercial area of Kharadi and Wakad.
The food delivery chain will also launch a dining facility in Wakad. Biryani By Kilo is banking on its serving method to gain customers.
Vishal Jindal Co-Founder of SkyGate Hospitality, the holding company of Biryani by Kilo, said, “The fact that we deliver Biryani in the same handi in which it is cooked means there is no reheating and the customers get the fresh flavorful, authentic, aromatic and complete meal experience.”
Starting its journey in 2015 with one outlet in Gurugram, Biryani By Kilo has grown to over 35 outlets across India in 2019.
The company has secured a Series A funding of $5 million led by IvyCap Ventures in 2019. Biryani By Kilo announced that it will use the freshly-raised capital to aid its geographic presence across West and North India, and for improving its platform, product, and technology.
Popularity of Biryani
India is a diverse country and its cultural diversity can easily be witnessed in its food. One such food is biryani, which is prepared differently in every region. There are over 20 types of biryanis in India, showcasing the craze for this dish in the hearts of the Indian population.
Biryani is considered the antithesis of fast foods. It is mostly preferred on special occasions or in fine dine-ins. However, one might not be surprised to learn that according to some food delivery apps Biryani is among the most popular dish ordered and its demand far surpasses western items. In fact, for fitness freaks and gym-goers, Biryani is their cheat meal.
With foodies showing insatiable love for this royal dish, franchisors serving different varieties of Biryani have forayed into the market.
Franchisors cashing in on the Biryani trend
Indian biryani market has largely been dominated by the unorganised sector & local shops. With the emergence of technology & food delivery platforms, entrepreneurs saw this as an opportunity for catering their services to a large number of audiences.
As per the industry reports, biryani’s dominance is unchallenged in the food ordering sector. In fact, industry estimate puts organised biryani delivery industry at a massive Rs 2500 crore.
Franchisors are cashing in on the trend of this biryani. The major reason for the success of these franchises is the uniqueness of their offerings; each brand has created a niche of its own, which is a contributing factor for success.
For instance, Biryani by Kilo (BBK), as the name suggests, provides biryani not by the plate but by the kilo. BBK is also the only biryani chain to make fresh biryani with every order in individual handis, which takes around 90 minutes to deliver. The brand started as a cloud kitchen and now has more than 1000 outlets. The popularity of BBK shows that customers are even ready to wait for longer to get authentic & delectable biryani.
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