Bacardi Expands RTD Portfolio in India With 8 Percent BREEZER Bold Range

Bacardi has expanded its ready-to-drink (RTD) portfolio in India with the launch of BREEZER Bold, introducing three new variants aimed at consumers looking for stronger and more varied flavour profiles.

Available at 8 percent ABV, BREEZER Bold launches with Guava Chilli, Lime & Lager and Grapefruit Yuzu. Guava Chilli combines guava with chilli, Lime & Lager pairs citrus with hop notes, while Grapefruit Yuzu combines grapefruit with yuzu.

The launch adds a new flavour-led range to Bacardi’s existing BREEZER portfolio as the RTD category continues to see demand for convenient formats and a wider choice of drinking occasions. The company said the new variants draw on flavour combinations associated with Indian food and beverage preferences.

Goodies Narayanan, Marketing Director, India, Bacardi, said, “Understanding how consumer preferences are evolving is at the heart of how we build our brands at Bacardi. India is one of the world's most dynamic consumer markets, with consumers increasingly seeking new and adventurous taste experiences. BREEZER Bold reflects those evolving preferences through combinations inspired by local tastes while bringing something new to the category. As the leader in RTDs, we're excited to expand the BREEZER portfolio with a range that offers consumers more choice and new ways to explore flavor.”

BREEZER Bold will initially be available from 14 September across select retail outlets in Bangalore, Mumbai, Pune, Uttar Pradesh, Goa and Daman. Bacardi plans to expand availability to additional markets in the coming months.

The launch also comes as RTD brands compete through differentiated flavours and formats, with Bacardi pointing to findings from its 2026 Bacardi Cocktail Trends Report around growing consumer interest in flavour discovery and experimentation.