Zostel Launches Zo Selections Premium Hospitality Brand With Jaipur Property

Zostel has entered the premium hospitality segment with the launch of Zo Selections, a new vertical under parent company Zo World. The first property under the brand has opened in Jaipur, offering private rooms, jacuzzi suites, common areas and workstations.

The new format is aimed at travellers who have moved beyond hostel dormitories but continue to prefer social experiences during their stays. The Jaipur property includes bonfires, workshops, sundowners and an in-house restaurant, Amaano, which serves Rajasthani cuisine.

Founded in 2013, Zostel has expanded from its initial 24-bed hostel in Jodhpur to a network of around 5,000 beds across India, Nepal and Thailand. The company said its properties have recorded more than 5 million journeys.

Zo Selections adds another segment to Zostel’s existing hospitality portfolio, which includes Zostel Plus, Zostel Homes and Zo House. The company plans to take the premium format to Gokarna next, followed by properties in Mussoorie, Pench and Lonavla.

The launch comes as Zo World continues to expand its accommodation network. Zostel recently opened its 100th property and its first overseas property in Phuket. The group has also entered Europe through Safestay.

With the addition of Zo Selections, Zo World is targeting 10,000 beds while expanding its presence across different accommodation categories and moving further into premium hospitality.