Uppal Brewers & Distillers Launches Soorahi Whisky in Goa

Uppal Brewers & Distillers (UBD), the spirits business of The Uppal Group, has launched its blended Indian whisky Soorahi in Goa, expanding the brand’s presence to another major hospitality and tourism market. The whisky is already available across Delhi, Punjab, Haryana, Odisha, Daman & Diu and now Goa.

The launch follows UBD’s commissioning of a dedicated bottling facility in Ponda earlier this year. With the facility, Goa has shifted from being primarily a manufacturing location for the company to an important consumer market for Soorahi.

Soorahi is positioned as an approachable premium blended Indian whisky. The brand name refers to “good traveller” and its positioning is built around travel and discovery. The company said the whisky has been developed with a smooth and versatile profile aimed at consumers seeking premium Indian spirits.

Kanhav Uppal, Co-Owner, Uppal Brewers & Distillers, said, "Goa has always been India’s destination for people who seek something more—better experiences, better memories, better stories. That is who Soorahi is made for. Our vision is to build a premium Indian spirit company for the long term, and for that, a strong presence in Goa is essential. Goa is not our next market; it is our home. We make Soorahi here, and now the world will find it here. That means something to us."

The company expects the Goa launch to connect Soorahi with the state’s hospitality, dining and nightlife ecosystem, while also giving the brand access to tourists and local consumers.

Ankur Sachdeva, CEO & Co-Founder, Uppal Brewers & Distillers, said, “Goa is a phenomenon in itself, and every visitor’s experience is unique to them with so much to choose from. We are delighted to add Soorahi to the experience of beachside sunsets, dining, and the vibrant nightlife. As consumers increasingly embrace premium experiences and homegrown brands, we believe Soorahi's contemporary positioning and authentic storytelling will resonate strongly in Goa.”

Subrajit Majumdar, Head of Marketing, Uppal Brewers & Distillers, said, "Soorahi was created for consumers who seek new experiences, making it a perfect fit for Goa, Goans, and the modern Indian traveller. This launch is more than another milestone for us. As one of India's most influential brand-led markets, Goa will play an important role in shaping Soorahi's visibility, consumer affinity, and UBD's growth journey."

The Goa entry is part of UBD’s broader expansion of Soorahi across Indian markets, with the company using its Ponda facility to support local manufacturing and distribution.