The promotion is being supported with a multimedia marketing campaign consisting of above-the-line TVC, Digital and Social media, Print, Radio, Mobile, Out of Home Billboards.
Subway said that the redesign, which includes a brighter atmosphere, displays of vegetables behind the counter and ordering tablets, is the first major revamp since the early 2000s.
The brand has been recently ranked at number one, in Franchise Asia's list of 'Top 100 Franchises in India-2017' and currently operates 600-plus restaurants in more than 70 Indian cities.