Subway joins the plant-based protein trend with a Beyond Meat meatball sub

The sandwich chain will test the Beyond Meatball Marinara sub at 685 restaurants in Canada and the United States next month.
  • vaishnavi News Editor
Subway

Subway has entered into a new culinary innovation partnership with Beyond Meat for testing exclusive plant-based protein options.

The sandwich chain will test the Beyond Meatball Marinara sub at 685 restaurants in Canada and the United States next month. The new sub will be available for a limited time.

Beyond and Subway worked together to create the Beyond Meatball, which is only available at Subway restaurants.

The customers of Subway in North America can develop over 1 billion plant-forward sandwich, flatbread, and Signature Wrap combinations. With the latest addition of the Beyond Meatball, the chain’s customers will now have 2 billion options.

Len Van Popering, Chief Brand and Innovation Officer, Subway, said, "Subway appeals to so many fans because we truly offer something for everyone. Our guests want to feel good about what they eat and they also want to indulge in new flavors. With our new plant-based Beyond Meatball Marinara sub, we are giving them the best of both worlds. And, we are particularly excited about debuting a co-developed product that can't be found anywhere else: the Beyond Meatball made just for Subway."

Ethan Brown, Founder & CEO, Beyond Meat, added, "We're excited to partner with Subway and are grateful that the menu team through to senior management has entrusted us as their innovation partner to deliver delicious plant-based proteins to their guests. We look forward to a long-term partnership with Subway as we together serve and delight existing and new fans of this iconic chain."

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