- July 2, 2019 / 3 min readThis development marks the first restaurant brand to serve Halo Top’s ice cream in a milkshake platform.
Subway Restaurants has partnered with Halo Top Creamery for testing a new line of hand-spun Halo Top milkshakes. This development marks the first restaurant brand to serve Halo Top’s ice cream in a milkshake platform.
Subway will be offering these milkshakes in three different flavors, including timeless Vanilla Bean, rich and creamy Chocolate, and sweet and refreshing Strawberry. Each Halo Top milkshake has 350 calories or less, at least 20 grams of protein and 30% of the recommended daily value of calcium.
The milkshakes will be made available for a limited time only, July 22 through September 4, at over 1,000 locations in six test markets across the United States, which includes Colorado Springs, Colo.; Hartford, Conn.; Longview and Tyler, Texas; Salt Lake City; Toledo; and West Palm Beach, Fla.
Van Popering, Chief Brand and Innovation Officer, Subway, said, “Bringing this first-to-the-world innovation was enabled by months of close collaboration between the Subway and Halo Top teams. This is the first time we are investing in a frozen beverage program with an eye toward national roll out, and the only time any brand will offer this exclusive partnership with Halo Top.”
Doug Bouton, President and Chief Operating Officer at Halo Top Creamery, stated, “We are thrilled to kick-off this partnership with Subway and bring these hand-spun milkshakes to life for everyone to enjoy. We enjoy finding creative and innovative ways for people to eat more ice cream and feel good about it. We think this partnership provides the perfect platform to do just that.”
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