The financing is expected to fuel growth towards establishing a stronger brand platform and capturing an increased share of the organized snack market in India.
Gupta, previously with Unilever and Reckitt Benckiser before exiting PepsiCo a couple of months back, will drive marketing and category management for businesses across consumer goods, telecom and eCommerce.
While the government has allowed the companies to keep the buyback value flexible, most companies have settled on Rs 15 per kg for PET bottles, and Rs 5 per kg for shrink wraps.
In January 2018, Ramdev had announced to the media that his company - which is already in the business of cosmetic and food products - will launch a textile portfolio around Diwali, 2018.