Zomato expands service to North's Lucknow and Ludhiana

The firm has tied up with 1000 restaurants across the two new cities including legendary restaurants, favourites, Quick Service Restaurants (QSRs), and new cafes.
  • Franchise India Team Editor
Restaurant India

In order to fortify its position in the north of the country, online restaurant discovery platform Zomato has confirmed to have expanded its online ordering and food delivery services to two northern states Lucknow and Ludhiana.

Zomato’s online ordering services are now spread out across 17 cities in India, including Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, Kochi, Jaipur, Ahmedabad, Chandigarh, Indore, Coimbatore, Vadodara, and Nagpur. With the launch of services in these two cities, Zomato is offerng its live order tracking, an average delivery time of 35 minutes, and a substantial spread of restaurants to the residents of Ludhiana and Lucknow through its own delivery fleet. The service is available seven days a week.

The firm has tied up with 1000 restaurants across the two new cities including legendary restaurants, favourites, Quick Service Restaurants (QSRs), and new cafes. Popular restaurants in Lucknow such as Dastarkhwan, Al-Baik.Com, Moti Mahal, and Marksman are available for users to order online on Zomato.

"Lucknow has always been known for its love for food. We already have significant traffic from the city for our reviews/listing product and we have only recently introduced our food delivery service in Lucknow. We have been pleasantly surprised with the response within the first fortnight since our launch there. Within two weeks of launch, we are already clocking 3,000 orders a day and growing at 30% week-on-week. The city is showing all the signs of becoming a big growth driver for our business," said Zomato, head of Food Delivery, Mohit Kumar in a statement to the media.

Among the famous restaurants onboraded by Zomato in Ludhiana are Khushi Ram & Sons, Hot Breads, Belfrance Bakers & Chocolatiers, Milkshake & Co., and Sharman Jain Sweets, among others. Zomato is keen on adding more restaurants in both the cities to their list of partners.

“Everyone knows how much Punjabis relish their food. It was absolutely no surprise to see the spikes in orders week-on-week since we launched there. The state of Punjab and therefore the cities of Ludhiana and Chandigarh both have been very welcoming to our food delivery services and we see the strong growth trend continuing in the future,” Kumar said on Ludhiana operations in the same statement.

the app has extended its features like ‘The Finest’ and ‘New Arrivals’ which intends to smoothen the decision-making process for Zomato's consumers, apart from the user ratings and reviews available already in the app. The food ordering platform also allows multiple payment options such as cash on delivery, cards (debit and credit), netbanking, wallets  Paytm, Freecharge, Mobikwik, as well as pay options like Simpl and Lazypay.

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