Charcoal Eats claims to be offering all-day food options during snack and meal times at various price points. Customers can dine-in, take-away or order for delivery, as per their convenience.
Nestle recently reported a growth in the sales volume of its four big product categories that include milk products and nutrition, prepared dishes, cooking aids, power and liquid beverages and confectionery.
The new campaign builds on the need for the brand consumers to “Own Their Fizz” by being bold, confident just like Appy Fizz and is targeted towards the youth across India.
The country’s food regulator also suggests mandatory declaration by packaged food manufacturers about nutritional information such as calories, total fat, trans fat, sugar and salt per serve on the front of the pack.
The first phase of the partnership was completed in the eastern region of India where up to 1 lakh outlets of Parle Products have been roped in by Manpasand Beverages.
Haldiram’s has started a travel firm called Travhos Experience and hired half a dozen tourism professionals to spearhead the travel services foray of the eight-decade-old company famous for its Indian snacks and restaurants.