- July 23, 2019 / 4 min readThe new product line is the latest to emerge from a 2018 partnership between Starbucks and Nestlé.
Starbucks is bringing a line of creamers in order to reach more customers at home. The new product line is the latest to emerge from a 2018 partnership between Starbucks and Nestlé.
The two companies had earlier launched Starbucks products like coffee beans and espresso capsules with Nespresso, designed to appeal to consumers who want to make specialty coffees themselves.
The new creamers will be available in caramel macchiato, white chocolate mocha and cinnamon dolce latte, the flavors inspired by Starbucks' more indulgent drinks. Priced at about $5 for a 28 fluid-ounce container, the creamers will start appearing in US grocery stores next month.
Duncan Moir, President of Global Channel Development at Starbucks, said, “For Starbucks, creamer is a natural progression within the partnership. The new platforms should help customers replicate their experiences at Starbucks cafes in their own homes.”
Daniel Jhung, President of Beverage at Nestlé USA, stated, “Nestlé has been a leader in the creamer category since launching Coffee mate in 1961 and we continue to innovate and help drive category growth. In our work with Starbucks through our global coffee alliance, we saw the opportunity to introduce Starbucks Creamers as a new way for consumers to enjoy the Starbucks café flavors they know and love from the comfort of their home.”
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