Restaurant India News: VB World Opens New Saligramam Restaurant, Strengthens Chennai Presence

VB World has launched a new outlet in Saligramam, marking another step in the brand’s expansion across Chennai. The opening reflects the company’s continued focus on redefining vegetarian dining within a changing Indian foodservice landscape, where attention is shifting beyond food alone to include spatial design, service flow, and overall dining rhythm.

Vegetarian restaurants in Chennai and across India have long been driven by habitual dining patterns and standardised formats. VB World positions itself differently by placing emphasis on experience design alongside menu development. The Saligramam outlet has been planned to support varied dining needs, allowing guests to either dine quickly or spend extended time, without the space feeling transactional.

The menu at the new location remains grounded in familiar vegetarian flavours, while incorporating updated techniques and presentation styles. This approach aligns with a wider industry trend that seeks to modernise traditional vegetarian offerings without distancing core consumers. The focus remains on consistency and balance, aiming to deliver comfort-driven dishes while avoiding repetition.

The restaurant has been structured into multiple seating sections that maintain visual connection while offering a sense of separation. The design prioritises movement and comfort over scale, addressing a common operational challenge in large-format vegetarian restaurants where speed often overrides experience. The Saligramam outlet is intended to function as a neighbourhood-led location rather than a high-turnover destination.

Anand Krishnan, Director, VB World, said, “Vegetarian food has always had depth and range. Our focus has been on creating an environment where that range can come through naturally, without rushing the experience or over-explaining it. What we are exploring is how vegetarian dining in India can feel more current, without losing what makes it familiar."

With the addition of the Saligramam outlet, VB World continues to refine a business model that gives equal weight to food quality and in-store experience. As consumer expectations around vegetarian dining continue to evolve in India, the brand’s approach indicates a growing market for restaurants that balance familiarity with contemporary operational and design thinking.