Restaurant India News: Urban Square Mall Adds 5000 Sq. Ft. Banquet Space to Boost Hospitality Play

Udaipur’s retail landscape is seeing a notable shift as Urban Square Mall expands into the events and hospitality segment with the launch of ‘The Banquet’ at Keys Lite by Lemon Tree Hotels. The move signals a broader industry trend where retail destinations are integrating hospitality-led experiences to drive footfall and long-term engagement.

The newly launched venue covers close to 5000 sq. ft. and can host around 150–200 guests. It has been positioned as a flexible event space capable of handling both social functions and corporate gatherings. The design focuses on operational efficiency and adaptability, allowing different event formats to be executed without compromising consistency in service delivery.

Situated on the ground floor of the hotel within the mall complex, the addition reflects a growing convergence between retail and hospitality assets. Industry observers note that cities like Udaipur are witnessing rising demand for organised and professionally managed event venues, driven by weddings, private celebrations, and business events.

Uddhav Poddar, CMD, Bhumika Group, said, “At Bhumika Group, our approach has been to expand beyond conventional retail into a more integrated mix that includes hospitality and experience-led formats. The introduction of ‘The Banquet’ is part of that broader evolution at Urban Square Mall. We are seeing a clear shift in how consumers engage with spaces today; how they are looking for destinations that seamlessly bring together shopping, dining, and social experiences. With this addition, we are not only strengthening our hospitality footprint but also enhancing the overall relevance of the asset in a way that is both demand-led and operationally sustainable.”

Nandini Taneja, CEO, Bhumika Enterprises, added, “Our focus with ‘The Banquet’ has been on creating a venue that is efficient, adaptable, and aligned with the expectations of today’s users. There is a clear shift towards professionally managed spaces that can seamlessly host both social and corporate engagements without compromising on experience. This facility has been planned to deliver consistency across service, layout, and execution, while remaining flexible enough to cater to varied event requirements. It strengthens our broader vision of building destinations that are not only well-designed, but also intuitive in how they function on a day-to-day basis.”

The development highlights how mixed-use assets are evolving into integrated ecosystems. By adding event infrastructure within a retail environment, operators can unlock new revenue streams, increase dwell time, and create cross-functional demand between shopping, dining, and events. This model also reduces reliance on standalone banquet facilities by embedding them within high-footfall destinations.

The launch reinforces the positioning of Urban Square Mall as more than a retail centre. It reflects a strategic shift towards experience-driven infrastructure, where hospitality plays a key role in sustaining relevance in a competitive market.