Restaurant India News: Third Eye Distillery Launches Lost & Found Spiced Rum at Rs 1600 in Goa

Third Eye Distillery, the makers of Stranger & Sons, has launched Lost & Found, a tropical spiced rum, at Hideaway in Goa. The product is currently available in Goa and will roll out in Maharashtra, Haryana and Karnataka. It is priced at Rs 1600.

The launch signals a strategic category expansion by a distillery that has previously built strong recall in premium gin. Since 2020, Third Eye Distillery has positioned itself at the forefront of India’s craft gin movement. The company has steadily expanded its portfolio through new category entries and collaborations. Earlier in 2025, it entered India’s largest spirits segment with the launch of Otherside Subcontinental Whiskey. Within months of launch, Otherside Whiskey secured Gold at the The Spirits Business Asian Spirits Masters 2025 and the The Spirits Business World Whisky Masters 2025, reinforcing the company’s ability to compete across segments.

With Lost & Found, the company is entering a category that is witnessing renewed interest globally and across Asia. Spiced rum, driven by craft positioning and provenance-led storytelling, is gaining traction among urban consumers and premium on-trade accounts. The Rs 1600 price point places Lost & Found in the accessible premium bracket, making it relevant for high-energy bars, destination venues and experiential hospitality formats.

The brand has chosen Goa as its launch market, aligning with the state’s strong rum consumption base and tourism-driven hospitality economy. The debut at Hideaway Goa, a venue known for its music-led programming and community engagement, indicates a lifestyle-first distribution strategy focused on experiential spaces rather than volume-led rollout.

Rahul Mehra, CEO & Co-founder, Third Eye Distillery, says, “India has always been a land where sugarcane and spice thrived long before rum became Caribbean; so, it made sense to bring this story home. Lost & Found is shaped by the land we know, the monsoons that reset our seasons, coastlines that bring abundance, festivals that celebrate our harvests, and a food culture built on spice, craft, colour and flavour. That’s the India this rum represents.”

Sheldon Abranches, Partner, Hideaway Goa, says, “The Caribbean lifestyle is so similar to the Goan life despite the distance. The love for the sea, the bouncing to heady rhythms in the air waves, and the fondness for indulging in dance and song at every opportunity are some of the few things our people share a deep bond over. At Hideaway, we love celebrating the Goan way of life, and we've found a great partner to do so with Lost & Found, because we’re both about the same thing, being surrounded by good people, making good drinks, and obsessive about having an even better time”.

Industry observers note that rum’s resurgence across Asia is being shaped by experimentation with local ingredients and region-specific positioning. India’s longstanding association with sugarcane production and spice cultivation provides a strong foundation for domestically produced rum brands seeking differentiation in a crowded premium spirits market.

Lost & Found represents more than a new SKU. It reflects a broader shift where Indian craft distillers are diversifying beyond gin and whisky into heritage categories with contemporary positioning. With phased state rollouts planned and a focus on culture-driven venues, the brand’s performance in Goa is likely to serve as a test case for further on-trade and retail expansion across western and northern markets.

As India’s premium spirits landscape evolves, Third Eye Distillery’s move into spiced rum underscores a clear retail strategy: build depth across categories while retaining a strong narrative rooted in Indian provenance and modern bar culture.