Restaurant India News: Olive Hospitality Crosses 100 Hotels, Accelerates Asset-Light Expansion Across India

Olive Hospitality, the hospitality platform backed by Embassy Group, has crossed the 100-hotel mark across India, positioning itself among the country’s rapidly scaling asset-light hotel operators. Alongside this milestone, the company has officially transitioned from Olive by Embassy to Olive Hospitality, reflecting its shift from a single-brand model to a multi-brand operating platform.

The expansion comes at a time when India’s accommodation market is undergoing consolidation and professionalisation. Olive was founded on the premise that the sector was fragmented and required structured, institutional management. Its growth strategy has been shaped by changing travel patterns across India, where demand now spans corporate travel, pilgrimages, short leisure trips and extended stays. Travellers increasingly prioritise consistency, technology integration, efficient design and value-driven pricing.

Instead of pursuing a uniform model, the company created a tiered brand structure to cater to varied demand segments. Its portfolio includes Olive Hotel, positioned for business and leisure travelers; Spark by Hilton, a premium economy format developed in partnership with Hilton; and Open Hotels, which targets flexible and value-focused stays across metropolitan and emerging cities.

The 100-hotel milestone also reflects strategic decisions taken during the Covid period, when the company focused on strengthening its asset-light framework. While many operators paused expansion, Olive invested in technology systems, centralised revenue management, operational efficiency and standardised design formats. This approach shaped its operating model, combining digital systems and central oversight with local execution to maintain consistency across properties.

Currently, Olive Hospitality has 4,472 keys signed across 20 cities in 10 states, with 2,178 keys operational. Its presence spans Karnataka including Bangalore, Chikkamagalur, Murudeshwar and Mysore; Goa including Calangute and Baga; Maharashtra including Pune, Nashik and Mumbai; Andhra Pradesh including Vijayawada, Guntur, Vizag and Tirupati; Telangana including Hyderabad; Tamil Nadu including Mahabalipuram and Chennai; Gujarat including Rajkot; Uttar Pradesh including Mathura; Rajasthan including Jaipur; and Himachal Pradesh including Shimla.

The rebranding to Olive Hospitality signals a broader structural move to integrate operations, procurement, design, technology and revenue management under a unified platform capable of scaling across markets and formats. The model reinforces the company’s focus on asset-light growth, operational standardisation and centralised systems.

Kahraman Yigit, Co-founder and CEO, Olive Hospitality, said, “Reaching 100 hotels is a strong validation of our belief that hospitality in India must be both institutional and intuitive. As Olive Hospitality, we are building an integrated ecosystem that combines multiple brands, shared capabilities, and deep traveller insight. This foundation allows us to scale with discipline while remaining agile across markets and formats.”

With over 100 hotels, 4,472 keys signed and multi-brand partnerships in place, Olive Hospitality’s trajectory reflects the broader shift in India’s hospitality industry toward platform-based operators that emphasise scalability, technology integration and asset-light expansion.