Restaurant India News: TATA Starbucks Introduces Valencia Orange Peach Refresher in India

TATA Starbucks has expanded its beverage portfolio in India with the introduction of the Valencia Orange Peach Refresher™, a new addition to its Starbucks Refreshers range. The launch forms part of the company’s strategy to broaden its non-traditional coffee beverage offerings as consumer preferences shift toward lighter and fruit-based drinks.

The beverage range is made using green coffee extract sourced from unroasted Arabica beans, providing a lightly caffeinated option positioned as an alternative to conventional coffee beverages. According to the company, the product lineup focuses on fruit-forward flavours with a lighter taste profile aimed at consumers seeking refreshing beverage options during warmer months.

The newly introduced Valencia Orange Peach Refresher combines Valencia orange flavour with freeze-dried peach pieces and is served shaken with ice to deliver a citrus-led flavour profile with a clean finish. The drink joins other beverages in the existing Refreshers lineup.

The portfolio currently includes Strawberry Açaí Lemonade Refresher, which combines strawberry and açaí flavours with lemonade and freeze-dried strawberry inclusions to deliver a balance of sweetness and mild tartness. Another offering, Mango Dragonfruit Lemonade Refresher™, blends mango and dragon fruit flavours with lemonade and includes freeze-dried fruit pieces designed to enhance the flavour profile.

The range also features Lychee Raspberry Refresher, which combines lychee sweetness with raspberry notes and includes freeze-dried lychee pieces. Industry observers note that beverage innovation has become a key growth area for coffee chains in India, particularly as younger consumers increasingly prefer beverages that are lighter and suited to fast-paced lifestyles.

Mitali Maheshwari, Head of Product & Marketing at TATA Starbucks, said, “TATA Starbucks continues to bring new ways for customers to enjoy moments of refreshment throughout the day. Onset of the summer season, customers seek beverages that are light, refreshing, and full of flavour. Refreshers™ continue to be a focused area of beverage innovation for us. Crafted with green coffee extract, the range allows us to keep evolving with new fruit forward flavour combinations that feel both contemporary and indulgent for the season. From Strawberry Açai to Mango Dragonfruit to our latest Valencia Orange Peach, each addition reflects our commitment to expanding the range in line with changing consumer tastes, offering a vibrant and refreshing addition to our summer beverage portfolio.”

The Starbucks Refreshers range is available across Starbucks outlets in India, supporting the brand’s effort to diversify its menu and cater to a broader set of beverage preferences among consumers.