Restaurant India News: Smirnoff Introduces Three New Vodka Flavours Tailored for Indian Consumers

Smirnoff has launched three new flavours designed specifically for the Indian market—Minty Jamun, Mirchi Mango, and Zesty Lime. The new variants are now available in Haryana, Karnataka, Maharashtra, and Uttar Pradesh, reflecting the brand’s focus on local tastes and evolving consumer preferences.

This expansion comes as social drinking in India shifts from formal settings to more casual environments like house parties, rooftop gatherings, and informal “third spaces.” India’s Gen Z and young millennials are driving this change, blending global trends with distinctly Indian flavour preferences. The rise of cocktail culture at home has further increased demand for spirits that are flavourful, convenient, and visually appealing.

The three flavours have been developed to align with this trend. Minty Jamun offers a nostalgic yet updated profile, Mirchi Mango delivers a sweet-spicy combination inspired by India’s affinity for heat and tropical fruit, and Zesty Lime provides a bright, easy-drinking option ideal for groups and cocktail bases.

“We’re seeing a clear shift in how young Indians approach their favourite spirits — they want global brands to build a stronger local connect that is fresh and premium and yet playful. With Minty Jamun, Mirchi Mango, and Zesty Lime we’re not just offering new flavours, we’re creating moments of discovery that are vibrant, social, and rooted in today’s cultural codes,” said Ruchira Jaitly, CMO, Diageo India (USL).

These flavours can be enjoyed in a variety of ways — from a fiery Mirchi Mango margarita to a Minty Jamun spritz or a simple Zesty Lime soda pitcher — appealing to the growing audience experimenting with mixology at home. The launch is part of Smirnoff’s India-first campaign, “Flavour is a Vibe,” which encourages consumers to engage with taste in a way that emphasizes freedom, social connection, and experimentation.

As Indian consumers continue to embrace bolder choices and at-home cocktails, Smirnoff’s new portfolio aims to cater to this demand while staying true to its global brand identity.