Restaurant India News: Zomato Launches Protein-Focused Cloud Kitchen Ritual in Gurugram

Zomato has introduced a new protein-focused cloud kitchen brand called Ritual, targeting consumers seeking health-oriented meals and beverages. The brand has been launched on the Zomato platform and is currently available in select locations in Gurugram as part of a limited testing phase.

The service is presently accessible only in certain areas of the city, and the company has not confirmed plans for a broader rollout across the Delhi NCR region. Ritual’s menu focuses on high-protein food and beverage options. The range includes plant protein shakes, whey protein shakes, yeast protein shakes and protein milkshakes. The brand also offers hot and iced coffee beverages along with salads designed for customers looking for protein-rich meal choices.

Consumers using the platform can customise their orders by selecting different flavours and protein bases, including plant and whey protein. Some of the protein ingredients used in the menu are sourced from direct-to-consumer nutrition brands such as Wellbeing Nutrition, The Whole Truth and SuperYou.

According to sources, the brand is being operated in partnership with Massive Restaurants. Under the arrangement, Zomato is responsible for developing the menu and recipes, while Massive Restaurants manages the operational aspects. The Ritual brand is currently listed under Massive Restaurants’ FSSAI licence.

The launch comes at a time when competition is increasing in the health-focused food delivery segment. Rival platform Swiggy recently introduced EatRight, a category dedicated to health-focused meal options, including high-protein and low-calorie foods across more than 50 cities.

With Ritual, Zomato appears to be testing a specialised nutrition-oriented food concept on its platform as demand grows for protein-rich meals and fitness-focused diets among urban consumers. The initiative is also aligned with the company’s broader efforts to expand healthier food options on its platform through curated meal categories and product features.