Restaurant India News: PAUL Opens 14th India Store, Expands into North West Delhi with Pitampura Launch

French bakery-café chain PAUL has strengthened its presence in India with the opening of a new outlet at Unity One Elegante Mall. The launch marks the brand’s 14th store in the country and its fifth in the Delhi NCR region, while also signalling its entry into North West Delhi as part of a broader urban expansion strategy.

The new store adds to PAUL’s growing network across key metropolitan markets, including Delhi NCR, Mumbai, Pune, Bengaluru, and Hyderabad. The Pitampura opening reflects a continued focus on high-footfall retail destinations and catchment areas with rising demand for premium casual dining formats.

Globally, PAUL operates across 57 countries and is positioned around artisanal bakery offerings and French café-style dining. The Pitampura outlet follows the brand’s established format, combining dine-in and takeaway options, with an emphasis on all-day consumption occasions such as breakfast, brunch, and informal meetings. The space has been designed to replicate a European café setting, aligning with the brand’s international identity while catering to local consumer preferences for experiential dining.

The menu at the new location includes a mix of legacy French offerings and globally adapted products. Core items include croque monsieur, quiche Lorraine, savoury crêpes, canelés, and a range of breads, viennoiseries, tarts, and pastries. The portfolio is supplemented by products such as pizzas, tartines, pastas, risottos, salads, bowls, and sandwiches, reflecting menu diversification to cater to a broader urban audience.

PAUL continues to follow a clean label approach, with products positioned as free from palm oil, artificial colours, and additives. Ingredient sourcing is managed through a mix of domestic and international suppliers, aligning with the brand’s quality control standards.

“Rooted in France and shaped over 137 years, PAUL embodies the French art de vivre through time-honoured craftsmanship and authenticity. Today, with a presence across 57 countries, this new opening further strengthens our journey in India,” said David Yang, Chief Executive Officer, PAUL APAC.

Vaibhav Kaushish, Chief Operating Officer, PAUL India, added, “We are delighted to open our newest outlet at Unity One Elegante Mall, Pitampura, marking our 14th store in India and fifth in Delhi NCR. As our first outlet in North West Delhi, this opening represents an important milestone in our continued expansion. Guided by our philosophy of Eat Well Live Well, we remain committed to using the finest ingredients and look forward to bringing the joy of French culinary excellence closer to our guests.”

The Pitampura launch highlights PAUL’s ongoing localisation strategy, combining its global brand positioning with India-focused market expansion. The move also underscores the continued growth of premium café formats within organised retail environments, driven by evolving consumer preferences for high-quality, experience-led dining.