Restaurant India News: Merwans Brings Its 90-Year Legacy to East Bengaluru with New Brookefield Outlet

Merwans, the Mumbai-based bakery brand with a legacy of more than 90 years, has opened its second franchise outlet in Bengaluru. The new store is located in Brookefield, AECS Layout, and brings the brand’s Irani bakery model to East Bengaluru. Customers will have access to the brand’s range of breads, cakes, savouries, and confectionery products.

The Brookefield launch follows the opening of Merwans’ flagship company-owned store in Jayanagar and its first franchise outlet in Koramangala. The new location has been identified as a high-potential market due to its mix of residential communities and tech parks, making it a strategic fit for the brand’s South India expansion.

The outlet offers more than 150 products, combining Merwans’ long-standing favourites such as Chicken and Veg Pattice, Lemon Crackle Cake, Khari, Surti Biscuits, and Mawa Cake with items designed for Bengaluru’s local preferences. The store has been positioned as both an everyday bakery and a destination for celebrations, offering customers an experience that blends traditional products with seasonal innovations.

Deepak Tandon, Head of Operations for South India, said, “Our vision for Bengaluru is simple. To serve every Bengalurean the most delectable bakery and confectionery products, with a variety and freshness they can look forward to without compromise. Merwans plans to introduce new products to the menu keeping in mind the local taste buds. We are truly excited about our journey here and can already feel the warmth and enthusiasm from the community. With a mission to reach across socio economic segments and deliver high quality treats at accessible prices, we are confident that Merwans will soon become a household name in Bengaluru, just as it has been in Mumbai for generations.”

Established in 1930 as a small Irani bakery in Mumbai, Merwans has since scaled to over 40 outlets across Mumbai, Pune, and Bengaluru. Its reputation for affordability and consistency has allowed it to attract a broad base of loyal customers across generations.

The new Brookefield store is now operational and offers dine-in, takeaway, and delivery through food ordering platforms. The expansion marks another step in Merwans’ strategy to grow its presence in South India by introducing its Irani bakery concept to a wider audience.