Restaurant India News: ITC Hotels Expands Storii Portfolio with Mukundgarh Fort Signing in Rajasthan

ITC Hotels Limited has expanded its experiential portfolio under the Storii brand with the signing of Storii by ITC Hotels, Mukundgarh Fort in Rajasthan. The development marks another step in the company’s strategy to grow its footprint in heritage-led destinations, particularly those with strong cultural and tourism value.

Located in the Shekhawati region, Mukundgarh Fort is a mid-18th century structure known for its architectural detailing and historical significance. The region is widely recognised for its frescoes, havelis, and traditional art forms, often referred to as an open-air art gallery. The property retains key heritage elements including painted interiors, jharokhas, courtyards, balconies, arched corridors, and structural columns, positioning it within the growing segment of adaptive reuse hospitality assets.

The location also offers strategic access to Rajasthan’s established heritage circuit, connecting Jaipur, Mandawa, and Nawalgarh. This corridor continues to attract both domestic and international travellers seeking culture-driven itineraries, making it a viable market for experiential hotel formats.

Anil Chadha, Managing Director, ITC Hotels Limited, said, “Brand Storii celebrates stories of place, identity, and meaningful encounters. Mukundgarh embodies this ethos beautifully. The town’s rich traditions and cultural vibrancy lend the perfect backdrop for a Storii property. With Storii Mukundgarh Fort, we are delighted to bring an authentic experience to our guests—one that reflects the legacy of this eminent region.”

Durga Prasad Agarwal, Director, Midas Hospitality Services Private Limited, added, “There is life and a heartbeat in Mukundgarh—its frescoes, its traditions, its timeless rhythm. Through our association with Storii by ITC Hotels, we hope to honour that essence and share it with a wider world. Together, we aim to welcome guests into a space where heritage is preserved and experienced through its art and architecture.”

The signing reflects continued momentum in the heritage hospitality segment, where operators are leveraging historically significant properties to cater to demand for experiential travel. ITC Hotels’ Storii brand has been positioned as a collection of properties focused on local narratives and destination-led experiences, aligning with broader shifts in consumer preferences towards culturally immersive stays.

With this addition, ITC Hotels continues to strengthen its presence in heritage destinations while expanding its portfolio of differentiated hospitality formats across key tourism markets.