Carvel, the US-based soft serve ice cream brand known as the inventor of soft serve, has expanded its retail presence in India with the opening of a new outlet at DLF Promenade in New Delhi. The new 200 sq. ft. store marks the brand’s third location in the capital, adding to its existing outlets in Connaught Place and Elan Miracle Mall, Gurugram.
Founded in 1934 by Tom Carvel, the brand has more than 90 years of experience in soft serve ice cream and has built its identity around classic dessert offerings. The new store strengthens the brand’s presence in the Delhi-NCR market as it continues to expand its footprint in India’s organised dessert retail segment.
The outlet at DLF Promenade operates as a compact grab-and-go format designed for mall visitors, families, and younger consumers looking for quick dessert options. The menu includes the brand’s global products such as Flying Saucers, shakes, Carvelanches, and Dashers. The company has also introduced India-specific menu options including Banoffee Pie Dasher, Indian Filter Coffee Dasher, Caramel Bliss Carvelanche, Paris sandwich, Matcha dip Soft Serve, and Strawberry Cheesecake Sundae to align with local consumer preferences.
Carvel entered the Indian market in August 2025 through a partnership with Unify Foodworks, an Indian food and beverage franchising company that focuses on introducing international brands in the country with locally adapted menus and operational frameworks.
Steven Yang, Senior Vice President, APAC at GoTo Foods, said, “Seeing the response to Carvel-’From the Inventors of Soft Serve’ in India has been incredibly encouraging. With the opening at DLF Promenade, we are deepening our presence in one of Delhi’s most vibrant retail destinations and bringing our signature soft serve experience closer to consumers who are looking for indulgent yet familiar dessert moments.”
Sumer Sethi, Founder of Unify Foodworks, added, “Our expansion into DLF Promenade marks an important step in Carvel’s India journey. Delhi has embraced the brand’s mix of nostalgia and innovation, and this new location allows us to engage with a wider, experience-driven audience while continuing to introduce flavours that feel both global and distinctly local.”
Industry observers note that international dessert brands are increasingly targeting high-footfall retail locations in metro cities as India’s premium dessert market continues to grow. With the latest store launch, Carvel is expanding its presence in the country and has outlined plans to open 100 stores across India over the next few years.
