Restaurant India News: Blisswater Expands to Haryana with Yaksha Whisky and Salty Nerd Vodka

Blisswater Industries has expanded its distribution network with the launch of its premium spirits portfolio in Haryana, in partnership with H S Oberoi Spirits. The rollout includes Yaksha Whisky and Salty Nerd Vodka, marking the company’s entry into one of North India’s key premium consumption markets.

The expansion is aligned with rising demand for premium alcoholic beverages across retail and hospitality channels, particularly in urban nightlife and on-premise consumption segments. Haryana has emerged as a high-growth market driven by evolving consumer preferences and increased spending on premium offerings.

Yaksha Whisky is positioned as a blended product combining 5 year aged Scotch malts from the Scottish Highlands with 3 year aged Indian malt spirits, along with botanical elements. The brand has received international recognition, including a Silver Medal at the USA Spirits Ratings 2024 and a Silver Award at the IGC International Spirits Challenge 2025 in Hong Kong, reflecting its positioning in the premium whisky segment.

Alongside this, Salty Nerd Vodka has been introduced as a flavour-led product targeting younger consumers. The vodka is distilled from grains and charcoal-filtered, with an alcohol content of 42.8 percent ABV. It is available in four variants in Haryana: Classic, Salted Caramel, Mint, and Cola, catering to both retail consumption and on-premise demand across bars and lounges.

Varna Bhat, Founder & CEO, Blisswater Industries, said, “Haryana is one of the fastest growing and an exciting market with consumers who are increasingly confident in their choices and open to exploring premium, well-crafted spirits. Yaksha and Salty Nerd represent two different expressions of our philosophy — one rooted in depth and craftsmanship, the other driven by bold flavour and personality. This launch allows us to engage with a new audience while strengthening our presence in key North Indian markets.”

Manveer Singh Oberoi, H S Oberoi Spirits, said, “Indian spirits, particularly Indian whiskies, are clearly having their moment on the global stage — driven by improved craftsmanship, confident maturation, and storytelling rooted in provenance. Consumers today are not just discovering Indian whiskies; they are actively seeking them across markets. Haryana continues to be a key focus market for us, supported by a premium-led consumption culture and a rapidly evolving retail and hospitality environment. Yaksha Whisky represents the new wave of Indian whiskies that combine depth, balance, and contemporary character, while Salty Nerd Vodka reflects the renewed relevance of vodka for a younger, flavour-forward consumer. Together, these brands are well positioned to grow with the market — across retail shelves, bars, and social drinking occasions — and we look forward to building their presence in Haryana in a structured and sustainable manner in partnership with Blisswater Industries.”

The company has been expanding its footprint across multiple Indian markets, including a recent entry into West Bengal with Yaksha Whisky and Salty Nerd Vodka variants such as Imperial Salted Caramel and Fresh Woke Mint. The Haryana launch further strengthens Blisswater’s distribution strategy across high-potential regions, focusing on both retail presence and hospitality-led consumption channels.