Restaurant India News: Bakingo Opens First Physical Store in Indirapuram, Strengthens Omnichannel Strategy

Bakingo has taken a decisive step into physical retail with the launch of its first brick-and-mortar store at Indirapuram Habitat Centre. The move marks a key transition for the brand as it looks to complement its established online delivery and cloud kitchen-led operations with a direct-to-consumer retail presence.

The Indirapuram outlet brings Bakingo’s range of cakes, pastries, and desserts closer to consumers in Ghaziabad, a market that has so far been served primarily through online channels. The store opening aligns with the company’s broader plan to expand its branded retail footprint while continuing to scale its cloud kitchen network across multiple cities.

Until now, Bakingo functioned entirely as an online bakery, relying on central kitchens and cloud kitchens to drive efficiency and maintain uniform product standards. This asset-light model allowed the brand to expand rapidly without the overheads of physical stores. The introduction of a retail outlet signals a strategic shift towards an omnichannel approach, enabling walk-in purchases and deeper customer engagement alongside digital ordering.

Founded in 2016 by Shrey Sehgal, Suman Patra, and Himanshu Chawla, Bakingo has grown into a sizable operation with over 100 kitchens across more than 30 cities. The brand currently processes close to 20,000 orders daily and serves nearly 600,000 consumers every month.

The retail expansion comes shortly after a leadership reshuffle, with Naveen Madan joining as Chief Business Officer. Madan brings over 30 years of experience in the food and beverage and retail sectors and has previously served as Vice President – Retail at Haldiram Foods International Ltd, where he led retail expansion and operational initiatives. His appointment coincides with Bakingo’s accelerated growth phase, as the company works towards its stated ambition of becoming a Rs 1,000 crore national brand within the next five years.

With the Indirapuram store, Bakingo is positioning physical retail as a strategic lever rather than a departure from its digital-first roots, reflecting a growing trend among food brands to blend online scale with offline visibility.