
After a strong debut in India, Bagelstein, Europe’s iconic bagel brand, has opened its second outlet at Pacific Mall, Jasola. Known for its cheeky humour, quirky vibe, and handcrafted bagels, the brand brings an authentic slice of European café culture to Delhi’s thriving food scene.
The new outlet marks a key milestone in Bagelstein’s India expansion strategy as it looks to cater to the country’s growing appetite for premium bagels and gourmet coffee experiences. With this launch, the brand continues its mission to blend great taste with personality, creating a café experience that’s both fun and flavourful.
Speaking about the launch, Thierry Veil, Founder & CEO, Bagelstein said, “After a fantastic response from our first store, we are thrilled to bring Bagelstein closer to South Delhi’s food lovers. Pacific Mall, Jasola, with its cosmopolitan crowd and dynamic energy, is the perfect location to continue our story of serving great food with a side of wit and warmth.”
“Bagelstein’s arrival and rapid growth in India perfectly capture the country’s love for global café experiences and vibrant food culture. We’re thrilled to partner with a brand that blends European charm with a playful spirit, and we look forward to seeing Bagelstein become a beloved part of India’s café landscape," added Gaurav Marya, Chairman, Franchise India.
The new outlet will offer Bagelstein’s signature range of freshly baked bagels, indulgent spreads, sandwiches, and desserts, alongside an exclusive beverage menu featuring artisanal coffees and refreshing blends. The café’s interiors blend European chic with playful elements that echo Bagelstein’s “Seriously, not serious” spirit.
“Bagelstein has truly revolutionized the way bagels are consumed! In India, there was no established chain catering exclusively to bagels, and we had a strong conviction that this concept would become a category creator, and we were absolutely right. We’ve received an overwhelming amount of love from our customers in Hyderabad and Delhi, who have given us a warm and enthusiastic welcome. The trend of gourmet and value-added dining is rapidly growing in India, and we’re excited to be at the right place at the right time to lead this transformation.” commented Sonya Chowdhry, Managing Director, Franchise India.
“Bagelstein isn’t just about bagels it’s about an experience. I’m thrilled to bring a taste of Europe’s café culture to our city and create a space where people can unwind, connect, and indulge in something delightfully different." Anupama Gupta, Regional Franchise Partner.
With this, Bagelstein looks to deepen its presence in India’s fast-growing QSR and café market, catering to diners who value international tastes, quality ingredients, and a playful, memorable café experience.
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