MOOOZ Launches Litchi Vodka in Haryana at Rs 850 for 750 ml

The Adie Broswon Group has expanded its MOOOZ vodka portfolio with the launch of MOOOZ Litchi, as flavoured variants gain traction in India’s spirits market. The new expression combines a vodka base with litchi and is positioned for both straight serves and cocktails.

The launch follows MOOOZ Sparkle Jamun Vodka and adds another fruit-led product to the brand’s flavoured vodka range. MOOOZ Litchi features litchi notes with subtle pear-like flavours and a crisp finish.

The launch comes as India’s vodka category records growth. According to drinks market consultancy IWSR, vodka volumes in India increased 14% in 2025, while value grew 12%. The consultancy expects the category to register a 5% compound annual growth rate in both volume and value through 2030, with flavoured vodka variants expected to contribute significantly to category expansion.

MOOOZ produces its vodka at its distillation facility in Batala, Punjab. MOOOZ Litchi uses grains sourced from Punjab, Extra Neutral Alcohol and demineralised water. The spirit undergoes triple distillation followed by Platinum, Gold and Diamond filtration.

The product is designed to be served chilled or over ice, with soda or tonic, or used in fruit-based cocktails. The brand said the flavour profile is intended to appeal to consumers looking for approachable options within the white spirits category.

MOOOZ Litchi is currently available in Haryana in 180 ml, 375 ml and 750 ml formats. The 750 ml bottle is priced at approximately Rs 850.

The launch adds to the wider shift in India’s spirits market towards flavoured products, supported by changing drinking occasions, cocktail consumption and demand for more familiar flavour profiles.