McDonald's India North and East Reaches 200 McCafé Stores

McDonald's India – North and East has expanded its McCafé network to 200 outlets across the region, marking a key milestone in the brand's coffee business. The expansion is part of the company's strategy to strengthen its café presence as coffee consumption continues to grow among younger consumers.

To mark the milestone, McDonald's India – North and East has partnered with Tara Sutaria for McCafé's "Good Vibes Start with McCafe" campaign. The collaboration is aimed at strengthening the brand's connection with consumers through everyday coffee occasions.

The company has also introduced a new summer beverage range featuring Strawberry Matcha, Affogato, Salted Caramel Latte, Chai Latte and Passion Fruit Cooler, further expanding its beverage portfolio.

Anant Agarwal, Vice-Chairperson, CPRL (McDonald's India – North and East), said, "At McCafé, our ambition is to build one of India's most loved and trusted coffee brands by making great coffee accessible to more consumers without compromising on quality or value. The milestone of 200 McCafé outlets reflects our continued investment in expanding our footprint and strengthening our beverage portfolio. As coffee culture continues to evolve in India, our refreshed 'Good Vibes Start with McCafe’ platform, along with our collaboration with Tara Sutaria as face of McCafé, reinforces our commitment to connecting with young consumers and making McCafé their preferred choice for everyday coffee occasions.”

Tara Sutaria said, "Coffee has always been an important part of my everyday routine, whether it's the first cup that starts my day, a mid-day pick-me-up or a quiet moment to unwind. Over the years, McCafé has become one of my go-to choices, whether I'm in India or travelling abroad, because I know I can always count on a great cup of coffee. McCafé's Cappuccino is one of my personal favourites whenever I'm looking for something indulgent. I'm delighted to be associated with a brand that shares my love for great coffee and celebrates the everyday rituals that make each cup special."

The newly launched summer beverage range is available across McCafé outlets in North and East India. Customers can purchase the products through dine-in, Self-Ordering Kiosks (SOK), takeaway, drive-thru, delivery platforms and the McDonald's app.