Lavazza India has launched its second Training Center in Andheri East, Mumbai. Spread across 600 sq ft, this one-of-its-kind Training Center in Mumbai is the second in India. It will provide training and information on the Italian coffee culture to baristas and aspiring professionals. The centre will also offer training on the perfect coffee preparation, according to Italian tradition.
The Training Center will showcase the art of preparing coffee, in order to preserve the excellence of the product both at the moment of preparation and consumption: at home or away from home. It will also offer coffee workshops and modules alongside sessions for baristas, bartenders and professionals.
The center will further organize & provide courses on coffee tasting, coffee cultivation and processing, espresso preparation, cappuccino, latte art and coffee design.
Jai Ganesh Ramnath, MD of Lavazza India, said, “We have been in India for a decade, as part of 125-year family-owned business history, we have introduced state-of-the-art innovations, which help deliver superior quality and taste in every cup of coffee. With the boom of coffee culture among the youth in India, it is the right time for a brand like Lavazza, which invests a lot in coffee education, both with consumers and influencers, to open another Training Center in India. The training center in Mumbai will mark another milestone in Lavazza’s journey in the country and will further strengthen the foothold of Lavazza in India.”
Mayur Hola, the CEO of the hospitality brand OYO, has joined the food and beverage platform Culinary Brands as its chief marketing officer (CMO). The Italian luxury coffee company Lavazza and the US sandwich chain Subway are both owned by Culinary Brands.
Hola formerly served as SVP Global Brand at the hotel brand OYO before joining Culinary Brands. The tech-hospitality unicorn changed under his direction into a widely recognised brand. Hola is one of the most creative marketers in the business, and it has received recognition from marketing, effectiveness, and strategic organisations including WARC, Jay Chiat, and the Effies.
This is an interesting step in the QSR area in particular and the marketing industry generally due to Hola's capacity to generate growth by strategically pivoting a business and a brand and developing campaigns that go viral.
Everstone agreed to become Subway's master franchisee for Bangladesh, India, and Sri Lanka last year. In Bangladesh, India, and Sri Lanka, Everstone wants to open roughly 2,000 Subway locations. Additionally recently, Culinary Brands agreed to an exclusive licence for the Lavazza brand in India. Additionally, it purchased a sizable majority stake in Fresh & Honest Cafe Limited from Lavazza Group (F&H).
As a result, Culinary Brands' expanding portfolio of food and beverage brands now includes the two worldwide brands Subway and Lavazza. In a separate business with the American behemoth, Everstone also runs Burger King in India.
Culinary Brands (CB), the F&B arm of Everstone Group has signed an exclusive license for the premium Lavazza brand in India.
CB also acquired from Lavazza Group a significant majority stake in Fresh and Honest Café Limited (F&H), the owners of the manufacturing facility in Sri City, Andhra Pradesh (with a capacity of 9,000 tons per annum) and of the affordable 'Fresh and Honest' coffee brand.
CB is the exclusive Master Franchisee of Subway in India, Bangladesh, and Sri Lanka. This partnership was a significant step in Subway's transformation journey and expansion plans globally. Under this exclusive agreement, CB will triple Subway stores in India over 10 years.
"After acquiring the exclusive master franchisee rights for Subway, we are very proud and excited to acquire F&H. F&H owns the affordable Fresh and Honest coffee brand and has the exclusive rights for the premium Lavazza brand,” shared Dev Amritesh, CEO, Culinary Brands aby adding that leveraging these strong brands, F&H's manufacturing capability, and their strong leadership team with experience of building large F&B businesses in India, they look forward to making Lavazza and Fresh and Honest the beverage of choice for Indians through distribution, product leadership, partnerships and enhanced presence across channels and consumption opportunities.
Dev Amritesh joined Culinary Brands in November this year from Compass Group in India, part of Compass PLC, where he was the Managing Director - India.
Prior to this, Dev worked with leading consumer companies including Whirlpool, Cadbury, and Jubilant FoodWorks Ltd. (JFL).
In his last role at JFL, Dev was the President and Chief Business officer of Domino's Pizza India and Sri Lanka.
"Lavazza Group has been operating in India for the last 15 years. We believe that such credible and solid local partner will ensure the achievement of the full potential and that Lavazza brand will have an even stronger growth and positioning in the future as India grows its consumption of coffee," added Antonio Baravalle, CEO of Lavazza Group.
In the transaction, Lavazza was assisted by BDA Partners, Desai & Diwanji and Deloitte India.
Lavazza is returning to the US Open Tennis Championships for the fifth consecutive year as the tournament's official coffee.
From August 26th through September 8th, both athletes and spectators can enjoy a delicious cup of Lavazza coffee at the USTA Billie Jean King National Tennis Center during the tournament.
For those who do not have a spot at the tournament, Lavazza is giving New Yorkers an opportunity to win tickets to attend the US Open. From August 26th through 30th, Lavazza coffee samples will be offered within the proximity of various stops on the Metropolitan Transportation Authority's (MTA) 7-subway line along with a chance to win tickets to the tournament.
Lavazza's partnership with the US Open began in 2015, as a continuation of Lavazza's longstanding passion for tennis, beginning with a partnership with Wimbledon, the iconic English tennis tournament, in 2011.
The sport and athletes exemplify Lavazza's company heritage, values and products, making these partnerships invaluable to the Lavazza brand. Today, Lavazza represents the only food & beverage brand in the world to partner with all four Grand Slam tournaments globally, including Australian Open (AUS), Wimbledon (UK), Roland-Garros (FR) and the US Open (US).
Lavazza has launched its first premium ready-to-drink iced coffee product in the UK market. Called Lavazzo Iced Cappuccino, the product has been launched by the brand under a new partnership with PepsiCo. The beverage will be jointly marketed, sold and distributed by the partners.
Lavazza Iced Cappuccino is available nationwide in the UK from summer 2019. It aims to leverage Lavazza’s reputation as a coffee specialist for capitalising on the growing demand for premium iced coffee options.
Available in a 100% recyclable and premium can, the drink features a blend of Lavazza coffee and milk.
The UK launch is only the first step of a partnership between Lavazza and PepsiCo in Europe, targeted at accelerating innovation in this rapidly growing segment.
Following the launch, both companies will work together to broaden the new product lines in the future, as well as expand into new markets in 2020.
Sergio Cravero, Chief Marketing Officer, Lavazza Group, said, “We are proud to cooperate with PepsiCo as we enter the fast-growing iced coffee segment for the first time. Lavazza’s commitment to quality, combined with PepsiCo’s expertise, allows us to explore and offer in certain strategic markets more and more ways to enjoy coffee, in line with the international vocation of the Group to grow on a global scale.”
Mark Kirkham, Vice-President and Head of Marketing, PepsiCo West Europe Beverages, stated, “PepsiCo is very excited to be introducing Lavazza Iced Cappuccino to the UK market. This is the start of a collaborative partnership with Lavazza where we plan to innovate and bring to market new offerings based on consumer insights and preferences in the growing premium coffee space.”
“We look forward to building on this initial offering and setting the stage for European expansion in 2020,” Kirkham added.
लवाजा ने भारत में ब्लू एस्प्रेसो डेक लॉन्च की है जो इसकी पहली डीकैफ कॉफी है। इटालियन कॉफी ब्रैंड लवाजा अपनी कॉफी मिश्रण की कला के लिए जाना जाता है।
लवाजा की ब्लू एस्प्रेसो डेक उन ग्राहकों के लिए एक उत्तम प्रोडक्ट है जो अपनी डाइट में कैफीन कम करना चाहते हैं। ब्लू एस्प्रेसो की ये कॉफी डीकैफीनेशन की प्राकृतिक प्रक्रिया से गुजरती है। ये प्रक्रिया कॉफी को क्रीमी बनाती है। डीकैफ कॉफी मीठे और कड़वे स्वाद का बैलेंस बनाती है। आप इसमें टोस्टेड मॉल्ट और शहद का स्वाद भी महसूस कर सकते हैं।
जो भारतीय अपनी सेहत को लेकर सचेत रहते हैं उनके लिए डीकैफ ब्लू एस्प्रेसो कॉफी एक अच्छा ऑप्शन है।
लवाजा की ये कॉफी स्पेशल एयर टाइट पैकेज में आती है। ये पैकेजिंग कॉफी के अरोमा को दो साल कर बना कर रख सकती है। एक तरफा वाल्व ग्राहकों के लिए कॉफी स्टोर करना आसान बना देगा।
इस महीनें की शुरुआत में लवाजा ने iTierra! Colombia लॉन्च किया था।
By Sara Khan
Lavazza launched Blue Espresso Dek, its first decaf coffee, in India. The Italian coffee brand, Lavazza is known for its art of blending coffee.
The Blue Espresso Dek by Lavazza is an apt product for the consumers looking to restrict or limit caffeine consumption. The decaf coffee Blue Espresso Dek undergoes the natural decaffeination process; this gives the coffee a creamy texture. The decaf coffee balances the sweet and bitter taste well well. One also could sense the taste of toasted malt and honey.
The decaf coffee Blue Espresso Dek will be the option for health-conscious Indians.
The Blue Espresso Dek by Lavazza comes in a special air-tight packaging that could retain the aroma of the coffee for two years. The one-way valve will make it easier for consumers to store the coffee.
Earlier this month, Lavazza had launched iTierra! Colombia. The premium blend of coffee iTierra! Colombia is designed and crafted from 100% Arabica for the away-from-home segment in India.
Lavazza, an Italian coffee brand, has launched iTierra! Colombia, a premium blend of coffee carefully designed and crafted from 100% Arabica, for the away-from-home segment in India.
iTierra! Colombia is a blend of fine washed arabica coffee beans, featuring aromatic harmony with a smooth taste enhanced by a characteristic sweetness and a rich body. The product is available in 1kg packs.
Lavazza has created iTierra! Colombia to provide its own take on Colombian varieties. ¡Tierra! Colombia's beans are sourced from the fertile and uncontaminated Meta growing region, situated at the foot of Cordillera Oriental Mountains in the South American country.
Lavazza, world's seventh-biggest coffee roaster has offered to buy French brand Carte Noire for around 800 million euros i.e. $872 million in a deal that would treble the Italian company's turnover in France, sources said.
Lavazza also gave a statement that it had made a compulsory offer to purchase Carte Noire from Douwe Egberts BV, subject to approval by the European Commission and French authorities. But it did not mention any financial details.
Family-owned Lavazza said it had offered to purchase Carte Noire's roast and ground coffee, filter pads and Nespresso-compatable capsules business as well as the French company's plant in Laverune, near Montpellier.
Lavazza with this deal "will reach a leadership position in France, the fourth global coffee market and the second in Europe," Chief Executive Antonio Baravalle said.
In 2014, Baravalle told Reuters that the company planned to increase its annual revenues by almost 50 percent to 2 billion euros within 10 years to avoid being swallowed by bigger competitors.
According to a source, Lavazza's offers values to the French brand at 11.5 times its core earnings. And also the coffee maker beat off competition from several private equity groups that were looking at the French asset.
JP Morgan was the adviser for Lavazza on this acquisition, while Lazard worked with Mondelez's on the deal.
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