IHG’s voco Hotels Cross 50-Property Mark in Europe, with 26 More Hotels in Pipeline

IHG Hotels & Resorts has reached 50 operational voco hotels across Europe, taking its premium brand portfolio further into key city, resort and neighbourhood markets. The company also has 26 additional voco properties in its European development pipeline as it continues to expand through new hotel signings and conversions.

Launched in 2018, voco has become IHG’s fastest-growing premium brand. Its expansion is supported by a conversion-focused operating model, flexible design requirements and access to IHG’s global distribution network, commercial infrastructure and IHG One Rewards loyalty programme. The model allows hotel owners to convert existing properties into branded hotels while retaining elements of their individual identity.

Recent openings include voco Budapest D8, marking the brand’s entry into Hungary, and voco Antalya Konyaaltı, its first property in Türkiye. The company has also opened voco London Bloomsbury, a 114-room hotel located near the British Museum and central London destinations.

In sustainability-related developments, VOCO Zeal Exeter Science Park has become IHG’s first Net Zero Carbon hotel, adding an operational sustainability component to the brand's European portfolio.

The brand has also received the World Travel Awards recognition as Europe's Leading Premium Hotel Brand for five consecutive years, reflecting its position in the premium hospitality segment.

Karin Sheppard, SVP & Managing Director, Europe, IHG Hotels & Resorts, said, “Reaching 50 open voco hotels across Europe is a proud moment for IHG and a real testament to the strength of this brand, the confidence of our owners, and the brilliant work of our hotel teams right across the region. Since launching, voco has carved out a distinctive position in the premium segment: it gives guests a warm, charming and characterful hotel experience, while offering owners a flexible, commercially compelling route to growth.

She further added, “What excites me most is the momentum still to come and the incredibly positive conversations we are having with owners in every corner of the region. We have a strong pipeline of 26 voco hotels set to open across Europe, including our first hotel in Tashkent which will see IHG expand our premium presence in Uzbekistan and opening our first European voco suites in Cesme, Türkiye in 2027. Owners are looking for versatile and trusted brands, faster routes to market and the strength of IHG’s enterprise behind them, and voco is proving to be a powerful answer to that demand.”

The upcoming developments include IHG's first voco hotel in Tashkent and its first European voco suites in Cesme, Türkiye, scheduled to open in 2027. These projects will extend the brand's presence into additional markets and formats.

The 50-hotel milestone reflects IHG's continued focus on expanding its premium portfolio through asset-light growth opportunities, particularly conversions. With 26 properties in the pipeline, voco is expected to remain an important part of the company's European expansion strategy.