Curefoods Onboards Ex- Starbucks Avani Davda as Board Member

Olio Pizza, from the house of Curefoods, has launched a limited edition ‘Olio x Hustle Box’ in partnership with MTV Hustle 4 Hip Hop Don’t Stop to match the dynamic energy of MTV Hustle, India's first hip-hop reality program. 

Combined with the robust flavors of Olio Pizza, the ‘Olio x Hustle Box’ will provide fans with a distinctive, culturally influenced experience.

“We are excited to collaborate with MTV Hustle to provide our customers with something very special. Every slice of the Olio x Hustle Box is a celebration of creativity and culture, making it more than just pizza. We are excited to see fans enjoying the exclusive experience this month,” shared Ankit Nagori, Founder, Curefoods.

The ‘Olio x Hustle Box’ offers unique pizzas made with high-quality ingredients and has been carefully chosen to embody hip-hop culture. Launched at the beginning of the month, this limited special edition offering aims to satisfy a variety of palates while upholding Olio's dedication to quality and freshness. The Box perfectly embodies the dynamic essence of MTV Hustle 4 this season, fusing entertainment, and cuisine in every bite.

Fans can grab the ‘Olio x Hustle Box’ at their nearest Olio Pizza outlet or order them on Zomato or Swiggy. 

Curefoods is a leading house of F&B brands in India. It was founded by Ankit Nagori in 2020. It houses brands like EatFit, Cakezone, Nomad Pizza, Sharief Bhai Biryani and Frozen Bottle, among others. It has over 450 cloud kitchens and offline stores that cater to over 10 cuisines, across 40 cities in India. 

CakeZone, the dessert brand from the House of Curefoods, has announced popular actress Palak Tiwari as its official brand ambassador for the next year. 

Palak Tiwari’s association with CakeZone comes at an exciting time, as the brand looks to deepen its connection with younger audiences who appreciate both quality and creativity in their celebrations. 

Known for her engaging persona and strong presence among Gen Z, Palak is an ideal ambassador to highlight CakeZone's commitment to innovation in the dessert space. Together, they aim to bring joy to festivities across the country, creating sweet moments that last.

“I am thrilled to be part of the CakeZone family! Their commitment to blending tradition with modernity perfectly aligns with my own values. These festive hampers are a way to share love and joy with our loved ones during this beautiful festival,” shared Tiwari.

As the festive season approaches, Cakezone extends an invitation to the community to explore its exclusive festive hampers, which have been thoughtfully crafted to enhance the spirit of celebration. The brand aims to honor the values of love, joy, and togetherness during this auspicious occasion with its curated offerings.

Ankit Nagori, Founder, Curefoods, added, “We are excited to have Palak Tiwari on board as our brand ambassador. Her vibrant personality and connection with the new generation resonate perfectly with our vision. Our festive hampers are designed to make every celebration special, and we believe that with Palak’s influence, we can inspire more people to celebrate with meaningful gifts.”

CakeZone is a cloud-kitchen dessert brand currently operating in 35 cities with more than 160 cloud kitchens and plans to expand to other important cities soon. CakeZone aspires to fill the space of being a national dessert brand, founded in 2016 in Bangalore.

One of India’s leading football teams, Bengaluru Football Club is geared up for the ongoing Indian Super League 2023 (ISL) with an exciting association with India’s first food court on an app, EatSure as the official food delivery partner. 

In addition to curating the dining experience at all home games in Sree Kanteerava Stadium, EatSure, will also have exclusive deals available on its app platform on Bengaluru FC’s match days. 

“We’re really delighted to have EatSure as our partners for the coming season. Fan experience is something we are constantly trying to improve and a brand like EatSure coming on board will surely go a long way in that aspect. We’re looking forward to a fruitful association,” said Blues’ Director of Football, Darren Caldeira.

With this partnership, EatSure became the first food-tech player to partner with Bengaluru FC and curate F&B experiences at the stadium with several prominent brands during ISL. 

“We are delighted to announce our partnership with the Bengaluru FC football team, a dynamic squad that embodies the spirit of football—a sport that unites fans and communities across the world. With EatSure - the Foodcourt on an App, regardless of tastes, moods, or preferences - families, couples, groups and even individuals can order meals of their choice while cheering for their favourite team,” added Addarsh Barathi, Brand Marketing Head, EatSure.
EatSure customers and The Blues Fans will also get a chance to get their hands on match tickets & exclusive merchandise. 

Launched in 2020, EatSure aims to address customer problems while ordering food and allows users to easily order food from multiple trusted restaurants in a single order, thereby bringing the food-court experience to your phone. EatSure is a full-stack player with an omnichannel presence that includes physical food courts in Pune and the EatSure app that has been loved by customers across India with 10 Million + downloads across 80+ Indian cities.
 

Sharief Bhai, a brand from the house of Curefoods has onboarded esteemed Indian cricketer T. Natarajan as its brand ambassador. 

A distinguished name in the world of cricket, T. Natarajan brings his remarkable achievements and indomitable spirit to enhance the essence of Sharief Bhai's culinary legacy with this announcement.

“T. Natarajan's journey and dedication mirror the essence of Sharief Bhai – a commitment to excellence and heritage. Natarajan's prowess on the field has earned him respect and admiration across the entire country. We are honoured to have him as our brand ambassador and while he supports us in this journey, we look forward to embarking a fruitful partnership,” said Gokul Kandhi, Chief Business Officer of Curefoods.

Popularly known as T. Natarajan or also Thangarasu Natarajan, the cricketer was born on 4th April 1991 in Chinnappampatti, a village near Salem in Tamil Nadu. He entered the world of cricket in December 2020, when he was named as one of the four additional bowlers to travel with, for the Indian cricket team to their tour to Australia. 

Currently representing Sunrisers Hyderabad in the Indian Premier League (IPL), he achieved a historic feat during India's 2020–21 tour of Australia by becoming the first Indian cricketer to debut across all three formats in the same tour. The collaboration between T. Natarajan and Sharief Bhai signifies a union of values – excellence, authenticity, and a deep connection to one's cultural roots. As the brand ambassador, T. Natarajan will further accentuate the essence of Sharief Bhai's classic flavours and genuine hospitality.

"I am thrilled to be a part of the Sharief Bhai family as its brand ambassador, for a brand that resonates with my love for biryani, an authentic taste and culture. Just as cricket brings diverse people together, food unites us Indians too,” shared Natarajan.

The cricketer also graced the launch of Sharief Bhai’s traditional restaurant in Coimbatore, where he actively participated in the event by conducting the inauguration and ribbon cutting ceremony at restaurant while additionally engaging in a meet-and-greet session with the guests. 

Curefoods is a leading house of F&B brands in India. It was founded by Ankit Nagori in 2020. It houses brands like EatFit, CakeZone, Nomad Pizza, Sharief Bhai Biryani and Frozen Bottle among others. It has over 200 cloud kitchens and offline stores that cater to over 10 cuisines, across 15 cities in India. 

Bengaluru-based Curefoods has made its strategic investment in Millet Express, a fast-growing brand focused on promoting healthy millet-based food products to users. 

The investment was done by Curefoods in May 2023, and it enables Millet Express to become a part of Curefoods' diverse food offerings while aligning with Curefoods’ vision of providing nutritious and delicious food options to its customers for a healthy India.

Millet Express was born with the vision to fill the gap of healthy Indian cuisine in the food industry. 

This investment by Curefoods will primarily be utilized for the expansion of Millet Express, allowing the brand to reach a wider audience and meet the growing demand for millet-based products. 

The collaboration will also allow the brands to utilise their respective strengths and expertise to benefit both businesses. Millet Express aims to leverage Curefoods' operational excellence and industry experience to enhance its operations and expand its market presence.

“The United Nations General Assembly has declared 2023 as the International Year of Millets (IYM2023) and this sector is expected to gain significant traction and support that will further enhance the growth potential of Millet Express. The brand also shares our vision of providing healthy and wholesome food choices, and we are excited to support their growth and contribute to their success,” shared Gokul Kandhi, Chief Operating officer, Curefoods. 

This collaboration between Curefoods and Millet Express allows both brands to capitalize on their respective strengths, creating a mutually beneficial partnership. 

With this strategic investment, Curefoods also plans to expand the Millet Express offerings to both its online and offline fronts, thereby introducing a wide range of millet-based products that cater to the evolving tastes and preferences of consumers.

Curefoods is a leading house of F&B brands in India. It was founded by Ankit Nagori in 2020. It houses brands like EatFit, CakeZone, Nomad Pizza, Sharief Bhai Biryani and Frozen Bottle among others. It has over 200 cloud kitchens and offline stores that cater to over 10 cuisines, across 15 cities in India. Curefoods is the second-largest cloud kitchen player in India in terms of footprint with the largest manufacturing capability in the fresh food space.

Bengaluru-based cloud kitchen brand Curefoods has announced the closure of a funding round where the company raised INR 300 crore last week.

The round consisted of primary and secondary equity and debt and was led by Binny Bansal’s fund Three State Capital with an investment of INR 240 crore along with other participant companies IronPillar, Chiratae Ventures, ASK Finance and Winter Capital.

Curefoods aims to use this fundraise to expand its geographical reach and diversify its brands into offline formats, from the current online-only cloud kitchen presence.

"I am very delighted to have the continued support of all our existing investors, who have a major role to play as we continue to grow and expand our brands and geographical presence. Our investors understand our brand vision very well and are aligned to our long-term goal of creating multiple 500 crore brands," said Ankit Nagori, Founder of Curefoods.

In the last financial year of FY 2022-23 Curefoods grew over 300% year-on-year. This year Curefoods aims to expand in Tier 1 and Tier 2 cities in the North and West of India.

With 200+ locations in 15 cities serviced by a backend operation of over 7 food factories, and 150+ multi-brand cloud kitchens, its Nomad Pizza and the biryani brand Sharief Bhai are the fastest-growing brands, growing at over 50% Quarter-on-Quarter.

In December 2022, Curefoods recorded a milestone of crossing 1.1 million orders per month, resulting in an annual recurring revenue of INR 550 crore.

"This funding will allow us to reach new customers and markets while also targeting our offline model expansion. We are excited about the future of consumer brands and look forward to innovating and leading brands in this space for India, while delivering authentic and nutritious food to many Indians, according to the Indian taste palette,” added Nagori.

Previously, before the current funding round, Curefoods had raised over INR 800 crores in 2022 from Iron Pillar, Chiratae Ventures, Sixteenth Street Capital, Accel Partners, Binny Bansal, Alteria Capital, BlackSoil Capital, Winter Capital and Trifecta Capital in January 2022.

Looking forward, Curefoods is poised to target an even greater success, with an objective ARR of INR 1000 crores by the end of 2023. In the same period, Curefoods also plans to open 50 more locations with an aim of managing 2 million orders a month.

Bengaluru- based cloud kitchens operator Curefoods has partnered for its brands EatFit and CakeZone, with various consumer-facing content platforms like Shark Tank, Big Boss and FIFA Digital, just after its recent partnership announcement with ICC.

With these partnerships, Curefoods aims to release various ad campaigns which will involve deep content integration across the partner brands and will build on the content representation to connect with consumers and spread the brand ethos of healthy and nutritious eating, effectively to a larger set of audience.

As a result of these partnerships, EatFit will be the Online Food Partner for Shark Tank Season 2. CakeZone has partnered with Big Boss, Big Boss Buzz and FIFA Digital after the announcement of Nora Fatehi as CakeZone’s brand ambassador.

Through these partnerships, the brands will also get sponsorship and branding rights on Television, OTT and other advertisement platforms which will be run through various ad films and ad initiatives.

“The consumer-facing content shows like Shark Tank, Big Boss, and FIFA Digital provide a huge opportunity for the Curefoods brands EatFit and CakeZone to engage with consumers and tell them about the brand offerings in a detailed manner. We are keen to leverage this opportunity to reach out to entrepreneurs and consumers in the food ecosystem, to show the world the immense opportunity that the food industry has, and the positive change that it can bring in today’s world with the impact that food creates on us,” shared Gokul Kandhi, Chief Business Officer, Curefoods.

This campaign will appeal not only to the consumers but also the fellow entrepreneurs in the food domain, inspiring them about the benefits of eating the right food.

Curefoods has spent approximately 10 million dollars in the second half of 2022, to focus on its content representation through advertisement platforms, and aims on bringing about a change in people’s eating styles and preferences in order to make India a healthier place of one’s choice.

Cloud-kitchen operator Curefoods has announced the launch of its Curefoods Accelerator Programme Season 2 for the entrepreneurs who are going deep into the existing food systems and look forward to solving the future of food.

The brands and participants of the programme will get access to the capital and network of Curefoods, and support from an extensive expertise stack of the brand, in the fields of brand marketing and planning among others, to achieve growth and development in their entrepreneurial journey.

“The first season of the accelerator program gave us a good bunch of exciting brands and entrepreneurs to work with. This season will be a bigger and better round held for young brands, to give them a great opportunity to leverage our Research & Development, Distribution and Central operation strengths across all top cities of the country. I look forward to the Season 2 of the programme,” shared Gokul Kandhi, Chief Business Officer, Curefoods.

For the programme, Curefoods eagerly anticipates engaging with passionate companies and startups who have depth in their vision and believe in disrupting the food space.

The winner brand of the programme’s season 1 was Olio Pizza where the company saw impactful growth. The company’s product and brand, speak and reach out perfectly well to the young adult audience, which reflects how they have been growing every month.

The Curefoods Product Market Fit (PMF) criteria are defined depending on 3 aspects. The startup should be generating an annual revenue of INR 1.5 to 3 Crores. The amount of love the startup gets from its customers and the demand it is generating will also be evaluated. Lastly, the unit economics and operational efficiency of the company will also be considered. Companies having low last mile efforts and leak-proof logistics will be preferred over the others.

Once the company is part of the accelerator programme, the 10-day process to garner funding entails a complete audit of the company’s last 18 months’ P&L. There will also be a clean reconciliation of the revenue that was reported, invoiced, and collected. A detailed breakdown of the cost of goods sold (COGS) and the evaluation of the company’s operational complexity and its scale potential will be examined. With this overall company check. Lastly, based on the company’s future plans for the next 18 months, the required funds will be scaled.

CakeZone from the house of Curefoods has announced Nora Fatehi as their brand ambassador.

Nora Fatehi also steps up as an investor in the parent company, with this association coming to life.

“Nora Fatehi is an extremely passionate dancer, and we appreciate her for the commitment that she brings to her work. The energy and values that CakeZone lives by is well in sync with Nora’s personality. The beliefs she has regarding making memories with celebrations and her overall high-spirited nature, credits for a great partnership between CakeZone and her which will be more strategic in nature,” shared Pavan, Founder, CakeZone.

This investment has inked a long-term association, with a national brand campaign to be launched soon this year.

Curefoods is India’s one of the fastest-growing cloud kitchen company which houses brands like CakeZone, EatFit, Frozen Bottle and Great Indian Khichdi.

Ankit Nagori, Founder of Curefoods said “Having Nora as an investor in Curefoods is a close integration and association with her. Her belief in our capabilities encourages us to further scale to greater heights.” 

Leveraging its multi-brand multi-kitchen model, Curefoods is on an ambitious path to significantly scale its footprint and serve a multitude of food options to meet the growing needs of a diverse consumer base. Curefoods recently announced its partnership with Hrithik Roshan’s HRX. Curefoods aims to expand CakeZone to 125 stores by the end of 2022. Curefoods will also soon be expanding to the North Indian market and across India.

“No celebration is complete without a dessert. We are always hoping for that sweet ending both in life and with our meals. I believe in celebrating the finer things in life, the small moments, and CakeZone, with their offerings, make for the perfect culinary hot spot to add a little sweetness to those moments,” added Nora.

Healthy food platform EatFit has announced its partnership with ICC for the upcoming Men’s T20 World Cup this year.

EatFit will be ICC’s official online food partner. Through this collaboration, EatFit aims to convey its ethos and the message of healthy food eating to a larger global audience and continues its efforts to help the world lead a clean, better, and health-conscious lifestyle.

For the next few months, EatFit will celebrate the joy of cricket through its cricket mania and will be designing a menu, especially for the World Cup.

This menu will include healthy and tasty food options across cuisines while keeping in mind the nutrition and calorie intake and will be available for users online on Eatfit.

“The love for cricket, its celebrations and food come collectively to millions of people. This partnership between EatFit and ICC marks the happiness of enjoying the highs and lows of cricket with nourishing food, among all its audience,” said Ankit Nagori of Eatfit.

As part of the partnership and the Cricket Mania, 100 EatFit customers will have the opportunity to win tickets to the Men’s T20 World Cup.

EatFit will be launching a large TV, an on-ground and social media campaign to reach millions of people through the platforms of Hotstar & Star Network. The campaign will include EatFit brand ambassadors Varun Dhawan and Mithila Palkar to further convey their belief in sustainable eating and inculcate the habit of nutritious food ordering in users.

This campaign will promote the love for cricket and food, and the need for people to follow a tasty but conscious diet while raising attention towards the health of people.

Anurag Dahiya, Chief Commercial Officer, ICC said, “We are pleased to have EatFit as our official online food partner for the ICC Men’s T20 World Cup, which is scheduled to take place in Australia, later this year. We look forward to working this partnership with EatFit on this cricketing extravaganza.”

The menu has been launched in 6 cities across India, namely Bangalore, Chennai, Mumbai, Hyderabad, Delhi and Gurgaon

Healthy food platform EatFit has joined hands with Hrithik Roshan’s HRX to introduce HRX’s premium functional foods to its users.

Directing the users of both brands with similar ethos of a functional lifestyle, the newly launched menu on EatFit is a combination of the EatFit food philosophy and HRX's function utility that will provide healthy food options to its consumers.

“The brand values that are followed at EatFit and HRX, both have a very strong connection where we want to make people’s lifestyles healthier. Having our visions aligned makes for a compelling partnership. With this collaboration, the range of healthy & high-performance food that we are launching at EatFit will appeal to the everyday athlete in all of us who are looking to energise, recover and build themselves,” shared Gokul Kandhi, Chief Business Officer of EatFit.

HRX by Hrithik Roshan is India’s first homegrown wellness and fitness service that believes in nurturing its users with the best version of themselves, through its products that range across fitness, sports equipment, home gym equipment, bicycles, smart wearables, etc. The brand also offers a premium set of foods to its consumers which has been added to the EatFit menu, following the collaboration.

“At HRX, we believe in providing the best of all there is to aid the journey of every individual who wishes to live a wholesome and healthy life. By having fresh, healthy, hot-cooked food to this range with CureFoods, EatFit- HRX just strengthened its position deeper into the health ecosphere. We are excited to announce this partnership in the form of HRX EatFit meals to all our followers, patrons and valuable customers who have been with us and appreciated us,” added Pallavi Barman, Brand Head and Spokesperson, HRX.

The menu is designed primarily to meet the nutrition needs of one’s body, and offers tasty food choices that include pizzas, juices, cold brews, Indian cuisine, salads, desserts, etc., making healthy eating interesting. Every food option is carefully categorised according to the requirements of fitness enthusiasts, based on their body’s needs of consuming the food at the time of pre-workout, post-workout, endurance, indulgence, and recovery throughout the period of their workout.

This menu is launched in 6 cities across India, namely Bangalore, Chennai, Mumbai, Hyderabad, Delhi and Gurgaon.

EatFit is one of India’s largest healthy food platforms housed under Curefoods - a leading Indian cloud kitchen player. It currently operates 50 cloud kitchens.

One of India’s largest healthy food platforms EatFit has announced Ashwini Ponnappa as the face of its campaign to promote healthy eating.

Ashwini, who represents India in the international circuits for women’s badminton has won several laurels for the country joins the EatFit fraternity to help its community of consumers explore and inculcate healthier food habits.

Ashwini is a staunch practitioner, and believer in fitness and the role food plays in maintaining an active lifestyle.

Ashwini makes for the perfect campaign ambassador to inspire people to find simple food that can bring them joy while becoming a part of their daily lives.

“We are thrilled to partner with Ashwini Ponnappa, a phenomenal badminton player and a personal inspiration, for our latest campaign. Ashwini’s achievements and commitment to an active lifestyle, of which food is an intrinsic part, make her a stellar example for people to imbibe similar values in their lives. Through the weekly food show we have planned, we want people to go on this journey of discovery with Ashwini and find ways that simple food can make a huge difference in their lives. This is what EatFit, at its core, is all about. I am excited to watch this campaign unfold and hope that our message can achieve the desired impact,” said Ankit Nagori, Founder of Curefoods.

Since its inception, EatFit has been on a path to help consumers build sustainable and healthy eating habits, aided by its wide variety of wholesome food options and a mantra to make eating healthy a happier experience.

Through this collaboration with Ashwini, the company endeavours to amplify this message with a weekly food exploratory show.  The show, to be published on the company's social media platforms, will feature Ashwini on a journey to discover healthier food options and enjoy good food that is nourishing.

The series will be created in 10 second-video formats to capitalise on the traction gained via Instagram Reels - a platform where a bulk of EatFit’s potential consumers engage with them. A new video in the series will be released every week, extending the campaign for two months.

Cloud-kitchen platform Curefoods has raised USD 50 Million in its Series C round of funding.

The funding saw participation from a mix of new and existing investors led by Cayman-based Crimson Winter and existing investors including Iron Pillar, Accel, Chiratte, Three State capital and Sixteen Street.

The brand has earlier raised over USD 80 Million in equity and venture debt across Series A and B raises in 2021 and 2022, respectively.

Curefoods is creating a platform which strives to make honest food that customers love. By incubating food brands and operating state-of-the-art cloud kitchens, it wants to democratize access to good food in a sustainable manner. They believe in the power of good food to make customers happier and healthier.

The funds raised from the current round will be used towards the expansion of existing brands into newer geographies and the acquisition of newer brands.

Founded by Ankit Nagori, erstwhile Chief Business Officer at Flipkart, and co-founder Cure.fit, Curefoods operates brands like EatFit, Yumlane, Aligarh House Biryani, MasalaBox, Cakezone, Great Indian Khichdi, Ammis Biryani, Canteen Central, and Homeplate to name a few.

Ambit, a digital & new age business investment banking has acted as the exclusive financial advisor to Curefoods. The platform has completed over 10 transactions in the last 12 months, working with stellar founders and top 2/3 companies across segments like FinTech, Agri Tech, Health Tech, Enterprise SAAS, B2C as well as B2B Commerce and many more.

One of Indian’s fastest growing cloud-kitchen Curefoods has acquired a majority stake in milkshake brand Frozen Bottle. 

It also owns brand like EatFit, YumLane, CakeZone, and Great Indian Khichdi.

Started in 2017 by first-time entrepreneur Pranshul Yadav, Frozen Bottle shortly became a category creator in the cold milkshakes & dessert space and is now one of India’s trendiest milkshake brands.

It is currently present in over 25 cities with over 110 outlets and offers a wide selection of signature thick shakes, milkshakes, and one-of-its-kind ice cream jars that are 100% vegetarian.

“Over the years, the category of frozen desserts and milkshakes has seen a major boost in India. Adding a highly popular milkshake brand, such as Frozen Bottle, to our dessert portfolio will now equip Curefoods with 5 dessert brands across all categories,” shared Gokul Kandhi, Chief Business Officer at Curefoods by adding that they will keep adding more brands to Frozen Bottle’s portfolio to appeal to the consumer base that wants to grab a quick snack along with their cold beverage.

Under Curefoods, Frozen Bottle is set to expand its dessert portfolio, becoming the single stop-shop for all cold dessert products. More snack-based brands are expected to augment the Frozen Bottle portfolio to cater to a wider audience with varying needs, both via physical and online channels. Curefoods also aims to expand Frozen Bottle’s footprint taking it to a total of 50 cities with over 250 outlets.

This significant development makes Curefoods India’s largest dessert company in the cloud kitchen space. Curefoods’ dessert portfolio now houses brands like CakeZone, Frozen Bottle, Lubov Patisserie, Cupcake Noggins, and Iceberg. Offering a myriad of selections in frozen desserts, healthy Indian desserts, cakes, cupcakes, and much more, Curefoods is now significantly larger in the online dessert space compared to its closest competitor.

“We are immensely excited to join the Curefoods house of brands and turn the page to a new chapter in Frozen Bottle’s journey. Over the years, we have successfully amassed a consumer base that has come to thoroughly enjoy what we serve,” Pranshul Yadav, Founder and CEO at Frozen Bottle that aims to become the go-to cold dessert brand.

Curefoods also recently announced its merger with Mumbai-based Maverix and the acquisition of south India franchise rights of US-based pizza chain Sbarro. Leveraging its multi-brand multi-kitchen model, Curefoods is on an ambitious path to significantly scale its footprint and serve a multitude of food options to meet the growing needs of a diverse consumer base.

Curefoods, India’s fastest growing cloud kitchen company has announced its merger with Maverix, thus marking a major milestone for the food industry and making it the largest fresh food kitchen operator in India.

Curefoods operate brands like EatFit, CakeZone, and Aligarh House. On the other hand, Maverix is a Mumbai-based food tech player which has raised funds in the past from the likes of Accel Partners, Zephyr Peacock, and Swiggy.

It will now be merging its business with Curefoods and in turn, accelerating the latter’s manufacturing capabilities and market presence.

“At Curefoods we are on an ambitious path to build the strongest food brands in the market with a digital-first strategy. Maverix is one such company with significant experience and market know-how and has also created stellar food brands that are recognized and loved in key markets,” shared Ankit Nagori, founder at Curefoods by adding that together, we now have the largest manufacturing capability in the fresh food space.

Following the merger with Maverix that operates over 50 outlets across Delhi, Mumbai, and Bengaluru, Curefoods now becomes the second-largest cloud kitchen player in India in terms of footprint with the largest manufacturing capability in the fresh food space.

This also takes its market presence to 125 kitchens across 12 cities catering to over 10 cuisines. 

Curefoods, which now operates more than 15 food brands, will also assimilate Maverix’s marquee brands that include; Great Indian Khichdi, Canteen Central, Home Plate.

This merger is a significant step for Curefoods in continuation of its mission to build a powerhouse of food brands in India that will cater to varying consumer demands across geographies.

“This game-changing merger comes at a time when the Indian cloud kitchen ecosystem is thriving and presents numerous opportunities for growth and scale. We believe that Curefoods’ digital brand creation expertise, tech prowess, and strong market penetration along with our supply chain expertise, efficient kitchen operations and experience in creating top food brands make for the right synergy,” added Shripad Nadkarni, Founder Director at Maverix.

Curefoods recently announced its acquisition of 5 food brands in January 2022 namely – Juno’s Pizza, Cupcake Noggins, Iceberg, Nomad Pizzas, and White Kitchens. It also recently closed a funding round raising $62 million from Iron Pillar, Chiratae Ventures, Sixteenth Street, Accel Partners, and Binny Bansal.

The products will be available for online ordering in Bangalore, Hyderabad and Delhi

Bengaluru-based integrated health and wellness platform, cure.fit, announces the launch of its Ready-to-Eat products under its healthy food delivery vertical—eat.fit.

“Today convenience is highly prized as people are hard pressed for time. However, it is also important to never compromise on the food we consume. As a consumer-first health brand, eat.fit seeks to constantly develop new offerings that are not only healthy and convenient for our customers but are also packed with flavor,” said Ankit Nagori, co-founder, cure.fit.

This range of products includes an offering of healthy easy-to-prepare food options that are 100% safe and free of chemicals, highly affordable and most importantly, delicious and authentic in taste.

The Ready-to-Eat products, priced between Rs. 100 to Rs. 150, are available for ordering in Bangalore, Delhi and Hyderabad via the cure.fit app or on Swiggy and Zomato.

While currently the two variants being launched are Rajma Masala and Dal Makhani, eat.fit plans to expand its range in the next six to nine months to include around 13 varieties.

“Our Ready-to-Eat products are specifically designed to deliver on this. With this range of food, we hope to gain greater acceptance and household penetration, especially at a time when home-cooking is at the forefront,” added Nagori.

These products have been manufactured in conjunction with Tasty Bites—one of the pioneers in the ready-to-eat category who have also been credited with launching it in 1987 in India. Our products are being made in their state-of-the-art factory in Pune from where they are shipped to other eat.fit locations and have been developed using their rich expertise and insights coupled with an active feedback seeking mechanism we have with our customers.

Chef Ranveer Brar has partnered with health and wellness startup Cure.fit’s food arm Eatfit to promise its fans and healthy food lovers the clean and healthy eating options outside home. With an increasing desire to stay fit and look good, the Indian consumer is increasingly inching towards healthier eating options and paying more and more attention to what is being served to them.

The collaboration aims to step up Cure.fit’s food delivery platform, Eatfit with Brar, who is touted as India’s youngest executive chef, providing inputs and adding value to the startup’s operations and R&D, while simultaneously co-curating healthy and tasty meals.

“With changing lifestyles, it has become imperative to focus on eating healthy. We have to also understand that our cooking can go beyond being heavy, oily, and unhealthy. For me, healthy eating is a way of life I am extremely excited to be a part of the Cure.fit family. Together, we will make India healthy, one meal at a time,” said Chef Ranveer Brar while speaking on his partnership with Cure.fit.

Currently, Eatfit operated out of its specialized kitchens across Delhi-NCR and Bangalore. Their menu is loaded with a variety of healthy options including HomeStyle Indian meals that are cooked in less oil, mild spices, and with the best quality of produce; specialty meals such as HRX Meals, which is an exclusive range customised in association with Hrithik Roshan for athletes; a collection of Salads from across the world, served with a twist; and global cuisine options.

“Eat.fit, launched about a year back, has today, grown to become one of Bengaluru’s biggest food delivery service. R&D has been at the very heart of Eatfit where our Chefs strive to create meal options that are balanced, healthy, tasty and light, all at the same time, without compromising on the quality of the ingredients and produce. Our association with Chef Ranveer Brar will give a fillip to cure.fit’s commitment to a healthy mind and body. We are confident that Ranveer will bring his passion and understanding of flavor and food texture towards creating some spectacular meal options for our customers,” Commented Ankit Nagori, Co-founder, Cure.fit on the collaboration.

CureFit has entered the healthy foods market with its new brand called EatFit,  CureFit is an umbrella health platform, backed by Mukesh Bansal with its verticals in physical as wellas mental well being. 

Former Flipkart executives Bansal and Ankit Nagori pooled in $5 million to start CureFit. In July last year, they raised $15 million from Accel Partners, IDG Ventures and Kalaari Capital. In May, they raised another $3 million from UC-RNT Fund, a joint investment vehicle of the University of California and Ratan Tata’s RNT Associates.

“Wellness needs a holistic approach and there isn’t a single platform addressing all aspects, including fitness, nutrition and mental wellness, and which puts both prevention and cure at the heart of its strategy. We offer a subscription-based menu, curate the ingredients, and have healthy substitutes without comprising on the taste”, said Nagori.

EatFit has started food delivery service in HSR Layout.  A kitchen in HSR Layout caters to customers within a 3-km radius. It takes about $200,000-$250,000 to set up a kitchen that serves 2,500 meals a day. Eat.Fit has a central R&D kitchen in Marathahalli staffed with over 30 chefs experimenting with textures, colors and flavours. The company says it has developed a whole-wheat lasagna without cheese that’s lighter and healthier, and a chicken dish that tastes like butter chicken but does not contain butter. 

In the next few weeks, it will offer four meals a day including healthy snacking options by replacing the aloo in the samosa with sweet potato and yam, and multi-grain rolls. “We are competing with home-cooked food and what’s prepared at office cafeterias. People get their maids to prepare food in the morning and they consume it in the evening. By this time, the food loses nutrition and refrigeration kills it further. In our case, we prepare the food one hour before delivery,” Nagori said.