Beverage company Coca-Cola ready to come up with its nutrition products such as electrolyte hydration drinks that will be sold over-the-counter at pharmacies.
“So far we have been very active in the refreshment space; we now want to be a serious player in nutrition,” said company president T Krishnakumar.
The category will be a first for Coca-Cola and such products are expected to be available in medical stores within two months, he said.
The maker of cola drinks which also sells juice and water brands said the company may have a separate distribution model for the new product line.
“We are getting into serious play. We decided we need to have serious products as well to take the company’s journey forward,” Krishnakumar said.
Coca-Cola, which has now had three-quarters of growth, will scale up “to keep relevance in India,” he said.
Separately, the company announced the launch of Aquarius Glucocharge, a ready-to-drink glucose beverage with fruit juice, on Thursday. It said another brand Minute Maid Vitingo — will be scaled up to address micronutrient deficiency and malnutrition.
On consumption prospects, Krishnakumar said, “We see tailwinds of growth and the outlook is positive.”
Health and Beyond Nutrigo, a health-focused cloud kitchen, is reshaping perceptions around healthy cuisine by offering delicious, familiar dishes infused with delightful flavors.
At the core of Health and Beyond Nutrigo's offerings are steaks and gluten-free burgers, reinvented to maintain both taste and health benefits. From Teriyaki Steak to Lemon Herb Butter Steak and Stroganoff Steak, available in vegetarian and chicken variants, the menu caters to diverse preferences. With burger options like Summery Burger, Smoky Mushroom Burger, and Arabian Burger, paired with base options such as beetroot, spinach, and ragi, customers have a wide array of choices. Additionally, the menu includes wraps, gluten-free rolls, salads, toasters, smoothies, energy bombers, and desserts, all crafted to meet the brand's vision of nutritious food without compromising on taste.
Fatema Asif, Founder, Health and Beyond Nutrigo said, “Health and Beyond Nutrigo is all about getting the freedom of having your most beloved and tastiest food without thinking about your health or shape. Our goal is to spread positive vibes through our healthy food offerings and that drives us every day to serve you better.”
Recognizing the modern consumer's demand for convenience and health, Health and Beyond Nutrigo offers a convenient everyday meal subscription service tailored for busy professionals and health-conscious individuals. With personalized menus curated by in-house nutritionists, customers can align their meals with their health goals. This subscription service is easily accessible via the website or through direct contact.
In addition to the subscription service, Health and Beyond Nutrigo's offerings are available for order on popular platforms like Swiggy or Zomato, as well as through direct phone orders. Serving clients within a 10km radius of its cloud kitchen in Byculla ensures prompt and efficient service. In a landscape where healthy eating often feels like a compromise, Health and Beyond Nutrigo stands out as a destination for flavorful, nutritious options.
Food Darzee, the health and nutrition company that personalises customers’ food as per their nutritional requirements, has launched its services in Pune. The brand’s expansion comes after receiving an overwhelming response from its launch in Mumbai since 2017.
Presently priced at Rs 223 per meal, the total cost of Food Darzee’s 30-day subscription is Rs 26,775. Food Darzee is serving its customers 4 meals a day and delivers their orders twice a day, Breakfast & Lunch with the morning delivery and Snack & Dinner with the afternoon delivery.
At present, the company provides customers three different choices of meal options, including Ketogenic Diet, Flexi Meal Plan and the Low Carb High Protein Diet.
Dr Siddhant Bhargava, Co-Founder, Fitness & Nutritional Scientist, Food Darzee, said, “We are absolutely delighted to commence our operations in Pune. Through the past couple of years since our inception, we have seen a lot of enquiries coming in about our availability from Pune. Finally, through a lot of efforts we have managed to set up the required logistics to service the demand from the city, flawlessly. It is our vision to expand our operations to all the major metro cities in the country and eventually move on to service a few international markets”.
“The fitness wave has taken India by storm. People now understand the importance of a balanced and healthy diet and the role it plays in the achievement of one’s overall fitness goals,” he added.
PepsiCo India on Wednesday said it will reduce salt content in 75 per cent of its snacks portfolio by 2025 as part of strategy towards offering healthier food.
The company also said that as part of sustainable packaging solutions it will pilot 100 per cent compostable, plant-based packaging for its popular snacks products -- Lay's and Kurkure in India from this year.
"We have reduced 5 per cent to 25 per cent sodium across popular variants of our snacks flagship brands, Lay's and Kurkure and we further aim at reducing sodium in 75 per cent of our food's portfolio by 2025," PepsiCo India Vice President - Snacks Category Jagrut Kotecha said in a statement.
PepsiCo India said it has already introduced upgraded variants of its Lay's snacks with reduced sodium in different flavours containing 13 per cent to 215 per cent lesser sodium.
The company's snacks portfolio also include Lehar, Cheetos and Uncle Chipps.
Kotecha further said in line with the PepsiCo's 'performance with purpose goals 2025', the company is working to reduce the impact of its packaging on environment and increase recycling of plastic waste.
"The first step towards the actualisation of this journey is the resizing of packaging of our brands Lay's and Kurkure. This will significantly help us in reducing our carbon footprint," he added.
The company also said it is working with partners to support and leverage new technologies for sustainable packaging solutions.
"We will be piloting the first ever 100 per cent compostable, plant-based packaging for our popular snacks products - Lay's and Kurkure this year," the company said.
India will be among the first countries to pilot this packaging.
"We plan to launch the pilot for this new compostable packaging with Lay's and Kurkure starting in Q4 of this year," it added.
Singapore-based CCube Angels Network has invested Rs 3.5 crore (around $515,000) in health- and nutri-foods maker Inner Being Wellness Pvt. Ltd, which markets its products under the brand ‘Inner Being’.
In a statement, the Hyderabad-headquartered firm said that it plans to use the fresh capital for product development and expansion in tier-1 cities in India and a few other countries.
Launched in 2012 by Pavan Raj Kanungo and headed by CS Jadhav, Inner Being offers items in the wellness, nutricare, and nutrifood categories. It also owns and operates an online store.
“Inner Being is introducing traditional foods like millets, quinoa and other ancient grains in more contemporary formats that appeal to the modern generation such as breakfast mixes, snack mixes, savory snacks, crackers, cookies and energy bars,” said Jadhav.
The company currently offers several millet-based products such as jowar idli, jowar upma, ragi malt, jowar flakes, millet cookies in Hyderabad and is now in the process of expanding to Delhi and Mumbai this year. It plans to spread to 10 cities in couple of years.
Inner Being is also preparing to launch a range of new mixes such as quinoa porridge, millet & nut cake, gluten-free pizza, and millet pancake which will cater to health-conscious consumers.
Inner Being had last year secured funding from Springforth Investment Managers (SIM), a startup accelerator launched by mid-market focused investment banking firm Springforth Capital Advisors Pvt. Ltd.
“We have a strong belief that nutricereals will be the next smart food and specially millet, being a dry land crop, will improve livelihoods at the rural level and at the same time offer nutritious products to the urban consumers,” said Atim Kabra, director of Frontline Strategy, which manages CCube Angels Network.
CCube Angels Network has been structured as a pledge fund. It had earlier backed companies such as Hyperdata.IO, Simbus Technologies, Omnipresent Retail India Pvt. Ltd, Kloneworld, and Cashe.
Having occupied a major chunk of Delhi’s healthy food & drinks Market during 8 months period, NutrioBox has recently started its operations to Gurgaon region.
The F&B startup initiated by two young, energetic minds, Satvik Ahuja & Aayush Yadav, NutrioBox is aimed to capitalize the idea of serving Healthy, Fresh and Tasty food.
“These days being healthy and fit is a new rage and need of the hour. Most of the corporates are also opting for healthy food delivering options as most of them have sitting jobs and less of workout time. Due to erratic work schedules, health concerns are increasing at a very high rate. NutrioBox provides an affordable and expansive platform offering healthy, fresh and great tasting dishes with adaptive and flexible ordering options for people to fulfill their daily healthy diet requirements,” says Satvik Ahuja, Co-founder, NutrioBox.
NutrioBox aims to be an umbrella organization in the health and lifestyle sector with complementing fitness assistance and retail services being very carefully ideated and conceptualized by the team. The brand produces everything in-house from bread, bakery products, cold press juices to finger-licking sauces and much more to deliver rightly on the trust, our customers have had in the brand from the very start.
“We are very excited to see how the Gurgaon audience will respond to our products as we believe this market’s needs are totally different from North West Delhi segment. We are very enthralled to serve the millennial city crowd”, says Aayush Yadav, Co-founder, NutrioBox.
Currently, having a setup of a state-of-the-art base kitchen in Gurgaon and an inviting cozy cafe in Rohini, NutrioBox stands as a trendsetter in the health food segment. The team is continuously striving to deliver an expansive menu with delicious food options to find a healthy spot in everyone’s daily lifestyle. NutrioBox procures 100% farm fresh and organic ingredients to pass on the trust to their customers. Also with a strong focus on dietary regime, NutrioBox has great offerings for Gluten Free, Keto, Paleo and other diets.
The brand aims to influence the F&B market in the country by providing healthy lifestyle food as they are ready to capture the Gurgaon market with retail and corporate collaborations.
With Inputs From: Shah Mohsin
DuPont Nutrition and Health, the US based chemical company has entered India to cater to the food industry in the country.
The group has opened the centre in Gurgaon to serve food industry in India, DuPont said in a statement.
DuPont Nutrition & Health President Matthias Heinzel said that while the science of food is global, the taste and flavors of food are local.
"As we develop those local solutions, we need to be able to work closely with our local customers on foods they are developing for their consumers," he added.
The centre, which has capabilities to expand, will initially employ 15 to 20 people by 2015-end.
"Among the focus areas of the Innovation Application Center will be protective cultures for dahi and yogurt, soy protein products, ice-cream and more nutritious, Indian snacks and biscuits tailored to meet the regional taste and texture expectations," said, Brian Jones, Regional Leader, South Asia, DuPont Nutrition & Health.
The centre will also allow DuPont to introduce formulations that are more convenient and affordable for more food choices for the food industry, Jones added.
DuPont Nutrition offers a wide range of sustainable, bio-based ingredients and advanced molecular diagnostic solutions to provide safer, healthier and more nutritious food.
StartupOpening a restaurant with no money sounds like a stupid idea. However, it is the dream of many aspiring chefs and food entrepreneurs to have a…
Food businessVietnamese coffee is not just a trend—it’s becoming a part of urban Indian coffee culture.
Food and BeverageIn today’s fast-paced food industry, Limited-Time Offers (LTOs) bring a fresh twist to the table. They add excitement to menus, keep regular…
Food and BeverageNext time you’re dining out, pay attention to the sauce on your plate. It’s not just there for decoration—it plays a key role in the overall flavor.
Copyright © 2009 - 2025 Restaurant India.