The report also focuses on how to improve 'Ease of Doing Business' in the food and beverages sector and make it more attractive for both Indian and foreign investors.
The entry of other global competitors like Burger King, Wendy's, Carl's Jr in the same segment may give these iconic chains a stiff competition as these brands have spent a lot of time in researching about the Indian market.
The restaurant was celebrating the Torrp-It-UP day giving a flavourful and delectable surprise to its customers. The offer was available at all the outlets on the day.
The scene in Indian F&B industry is changing with investors eyeing fast casuals and QSRs (Quick Service Restaurant)formats giving them scalability in business.
If people are spending money and new restaurants - large and small - are opening up everywhere, one would assume that the industry is healthy. However, brush away the dust and you face stark reality.
The real reason behind people's eating out behaviour is their need to experiment new things. This offers quite a change from their everyday monotonous tasks.
The American and Italian joints have realised the need to Indianise western cuisines, and develop a local range to blend with their originality and bring in profits.