Beverage makers including MNCs and Indian top brands have hiked their pricing last year only as the government had imposed sin taxes of around 5% and 0.5%, respectively, on colas in previous two budgets.
Most people know what to buy, but very few of them know how to cook it in a way that the natural nutrients of food remain intact after it has been cooked.
Hitesh Keswani, owns four brands and is successfully running 8 restaurants under the umbrella. Talking to Restaurant India, he shares his strategy for success in the food driven Indian society.