Pranav Trehan is Co-Founder & CEO of Aufside Hospitality. Trehan is a visionary entrepreneur operating at the intersection of sport, hospitality, and lifestyle experiences, with over two decades of cross-industry leadership spanning sports management, food & beverage, and technology.
Known for building scalable, community-driven ecosystems, Pranav has consistently demonstrated an ability to translate passion-led domains into sustainable, high-impact businesses. He first gained national recognition as the CEO of South United Football Club (SUFC), where he played a pivotal role in redefining grassroots football development in India.
Further strengthening his culinary perspective, Pranav pursued culinary studies in the United States, where he complemented academic learning with on-ground kitchen experience, working across restaurant environments to understand global standards of food preparation, kitchen operations, and service design. This combination of formal training and practical exposure has played a defining role in shaping his F&B philosophy anchored in authenticity, quality, and operational precision.

