“Some entrepreneurial journeys begin with intention. Mine began with reinvention.”
Neeraj Seth, Co-Founder and Managing Director of Trufrost & Butler, calls himself an accidental entrepreneur - yet his journey has been anything but ordinary. With over four decades of entrepreneurial and corporate leadership, he has consistently transformed vision into legacy.
From building Celfrost into a household name in commercial refrigeration to now steering Trufrost & Butler, where innovation meets affordability, Neeraj’s impact on India’s foodservice landscape has been profound.
A management graduate with a flair for design and storytelling, Neeraj’s leadership is marked by strategic foresight and emotional intelligence. His career spans successful tenures at Blue Star, Usha International, and Nerolac Paints, culminating in a bold pivot to entrepreneurship that reshaped India’s foodservice landscape.
Beyond boardrooms and brand strategy, Neeraj is a connoisseur of interiors, a believer in naturopathy, and a seeker of balance through yoga, poetry and his pet, Luka. Whether curating the ambience of an Experience Centre or penning reflections inspired by Urdu verse, he brings the same passion and precision to everything he initiates.
His story is ultimately one of reinvention - proof that business can be built not just with strategy, but with soul.
RI PASS