Natasha Hemani is the Brand Director at Blondie, a community-driven café in Bandra designed around people and rituals. Her work lies at the intersection of hospitality, culture, and identity, shaping Blondie into much more than a café, a space that invites connection and belonging and pulls people to linger a little longer. Natasha brings a distinctly global lens to her work. Her travels have exposed her to diverse creative cultures and the evolving language of hospitality, influences that seamlessly inform how she curates Blondie’s experiences today. Before Blondie, Natasha built a dynamic career across fashion, hospitality, and brand development, including running her own fashion label, Au Courant. This journey honed her eye for design and storytelling, from the emotional nuance of a space to the unspoken language of a brand. She approaches hospitality as an act of storytelling: from how a space feels the moment you walk in, to how a brand communicates subtly, to crafting experiences that people return to not just for the product, but for the feeling it evokes.
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