The Baker’s Dozen Unveils Zero Maida Donut Cake – A Guilt-free, Wholesome On-the-Go Treat for All

The Baker’s Dozen (TBD), India’s leading artisanal bakery brand, known for creating authentic and quality baked goods, is making a bold move with the launch of its all-new Zero Maida Donut Cake. Priced at just ₹30/-, this is TBD’s most accessible baked product to date that brings together indulgence, health and affordability without compromising on ingredients or taste. 

The Zero Maida Donut Cake combines the delicious texture of donuts with the fulfilling sensation of biting into a cake by baking it rather than frying it. By removing refined sugar, palm oil, and artificial flavors, the chocolate-filled delight is made into the ideal on-the-go or tiffin snack for health-conscious consumers without sacrificing flavor, taste, or quality. It is the greatest new option for moms looking for a nutritious solution to state their children's sweet tooth.

According to a study by Research and Markets, the Indian bakery market was valued at $12.6 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 9.8% to reach $29.4 billion by 2032. At the same time, Indians living in cities are looking for healthier substitutes for baked foods that are typically processed. In a literal sense, the Baker's Dozen has always been in the "sweet spot." 

With its line of artisanal cookies, sourdough breads, and preservative-free cakes, the company has already made a name for itself in this industry and gained the majority of the market share in the high-end baking sector. By launching the Zero Maida Donut Cake, The Baker's Dozen hopes to further solidify its standing as a company that strives to foster an environment of integrity and quality. 

Sneh Jain, Co-founder and Managing Director, The Baker’s Dozen, said, “With the launch of the Zero Maida Donut Cake, the TBD goodness will be made available to a larger market - because why should they be held back from it? Moreover, consumer preferences are also evolving - mothers are actively seeking healthier snacks for their kids, while adults are gravitating towards on-the-go options that are tasty as well as healthy. We are expecting this product to be a major growth driver aiming for annual revenues of INR 50-100 Cr in the next 2-3 years and are excited for everyone to try it.”

“The Zero Maida Cake is our answer to the growing demand for healthier, convenient snacking options. With summer approaching, we wanted to create something special that parents could feel good about giving to their children as a tasty snack option without compromising on nutrition whatsoever,” explained Aditi Handa, Co-founder & Head Chef at The Baker’s Dozen. “It is packed with rich flavours and the goodness of real ingredients, perfect for a quick snack, tiffin addition once school resumes or even a mid-day treat for working professionals - because why should healthy snacking and satisfying sweet cravings be limited by age?”

TBD has always disrupted the market consistently with its healthy range of baked products, redefining industry standards. Staying true to its ethos, the brand has also taken significant strides towards sustainability by optimising its delivery routes to reduce emissions and minimising carbon footprints, ensuring an eco-friendlier supply chain. By streamlining logistics and partnering with “Climes” to offset carbon emissions, TBD is making every delivery a step towards a greener future.