With an increase in demand for basmati rice with affecting factors like increasing domestic prices and export demands, the brand is planning to target Rs 5,000 crore by 2017.
Official data shows that Himachal Pradesh got maximum investment from 2003 to 2010 when there was a special industrial package of the central government.
The company is planning to strengthen its position in health and nutrition. And is also planning to make more investment seeking the growth perspective in the country.
McCafe, which was introduced in India in October 2013 is opened within a McDonald\'s outlet. At present Hardcastle operates 192 McDonald\'s outlets in west and south India.
Some of the dishes offered at the restaurant are antipasti and healthy soups followed by wood-fired healthy Pizzas such as pizza Bianca, Speziata con Pollo, Calzone Quattro Stagioni.
At present the chain operated by Texas-based Brinker International has 10 restaurants across the country five in the South and West and five in the North and East India.