Bennet & Bernard Group forays into FMCG space

To enter into the FMCG sector, the company will enters pan India and is focused on creating a range of processed foods
  • Kritika Agrawal Correspondent, Restaurant India
To enter into the FMCG sector, the company will enters pan India and is focused on creating a range of processed foods

Home grown diversified firm, Bennet & Bernard with majority business interest in eco luxury real estate, hospitality and gastronomy has announced its foray into FMCG space with the launch of cold cuts under the banner of Artisan Deli in Goa market. Bennet & Bernard have launched a range of eleven crafted chicken and pork cold cuts, which will be available at all the leading supermarkets across Goa.


Artisan Deli has evolved from the need to produce processed meats that stand a class apart purely based on their flavour, the quality of the ingredients and their presentation. Bennet & Bernard Group will soon go pan India with this brand and is focused on creating an exclusive range of processed foods in India and global markets with manufacturing units in multiple cities across the country. The company currently runs two business units: Bennet & Bernard custom homes Pvt Ltd & Bennet & Bernard Gastronomy hospitality Pvt Ltd.


Commenting on the launch, Lincoln Bennet Rodrigues, Founder and Chairman, Bennet & Bernard Group said, “Artisan Deli is personal to me. I’ve partnered with my team of seasoned restaurateurs who have been in the industry for the past few years in developing the recipes of Artisan Deli. We believe that our cold cuts would meet international quality standards as well as be a healthy alternative for our consumers. For this very reason we completely avoid all artificial colour or flavour, any added MSG or hormones. We provide options for nitrite free and some of our products are completely gluten free. Finally, we incorporate exquisite packaging and easy availability of these products alongside great line-up of more Artisan Deli products”.


Talking about company’s ambitious plans in the FMCG segment, Lindsay Bernard Rodrigues, Co-owner and Director, Bennet & Bernard Group added, “We have got some very interesting new products in the space of healthy food and snacking ready for launch in the near future. With this launch, we aim to drive the next wave of growth for our group. We are also planning to bring international products to Indian market. Our aim is to create a unique source of competitive advantage through diversity of the businesses and create new opportunities for growth. We are also looking at possible acquisitions, both in the country and in the global market to grow rapidly. We also recently made an international acquisition with the start of business in Portugal.”